The Baby Boomers were born between 1946 and 1964. Their generational label is derived from the baby boom that occurred post-World War II, where the fertility rate was 3.5 babies per woman. This increase in population also resulted in a boom in the economy, housing, construction, and infrastructure to cater for this population that was almost doubling in their early years.

This empowered generation shaped society and the social context. They pushed back on political decisions, participated in protests, saw the rise of feminism, and had a desire for equality. They were the social justice warriors of their time. The social enterprise movement was born not by the Millennials of today but by the Baby Boomers. They brought about massive cultural change, social change, and economic change, and continue to have impacts in society today. As a high-net worth generation, they are often described as ‘the bank of mum and dad’, helping to build the economy and lending a hand to the next generation.