Generation X describes those born between 1965 and 1979. The X label came from Douglas Coupland, and this generation’s mantra of anti-establishment and mindset of pushing back on authority figures. Like the Baby Boomers, many got on the property ownership bandwagon, and at a younger age than the generation coming after them. Until COVID-19, Generation X benefited from a time of economic prosperity. As a result, they experienced and embraced small business and entrepreneurial opportunities.

Generation X have done well through this era, despite the angst that they experienced earlier on. Now, they are doing things differently to the generations that went before them. They have established themselves well economically, as their net worth accelerated from the early nineties.