Generation Z describes those born between 1995 and 2009. Being shaped in a COVID-19 era, this generation have learnt that the economy can have upsets. Economically and socially, they have adapted and become more conservative as a result. But it also means they are more resilient. They focus on education and recognise the importance of it in their foundational years. They know that in a competitive environment, they need to up-skill and retrain, and can’t just rely on job-for-life for stability. Lifelong learning is their mindset.

This generation is conscious that they need to work hard to achieve the things they want in their life. And this mindset goes against some of the stereotypes of young people. In fact, Generation Z volunteer at a higher rate than the average Australian and are more likely to work for a not-for-profit than any prior generation. They focus on values, fulfilment and making a difference with their life. That matters more than just what they can earn. But at the same time, they’re financially conservative. Many are diligently saving for a home and still believe in the ‘great Australian dream’. They want a place of their own and not being able to afford a house is one of their greatest fears.