Most guys get into landscape lighting thinking it’s going to be “easy money.”

They see the pretty photos. They hear the big numbers. They assume leads will magically show up…and they’ll just “figure it out.”

Then the phone doesn’t ring.

Facebook ads don’t work.

Google isn’t ranking them.

And they crawl right back to what they’re comfortable with.

In this episode, Captain Matt, Glo Daddy Shane Duffy, and The Illuminator Nate Mullen break down why most outdoor lighting businesses never even hit $100K, let alone build something real.

You’ll hear the truth about why “Christmas guys” struggle when they try to go year-round…why landscape lighting requires a completely different level of value building…and why most people fail because they never fully commit.

Then we get tactical.

Nate lays out the same blueprint he’s taught for decades…and the same one Matt and Shane used when they were coming up:

✅ Buy a demo kit (and stop trying to sell lighting with words)

✅ Do 30 demos as fast as humanly possible

✅ Sell 10 at-cost jobs to build photos, referrals, confidence, and momentum

✅ Stop waiting for luck…and start creating it through action

✅ Why side-hustle mindset kills lighting companies before they even start

If you’re serious about becoming a real lighting designer and building a business that can actually support your family (or take you to seven figures)…this is your roadmap.

And if you’re not willing to do what it takes?

This episode might piss you off.

Good.

Ready to Start or Grow Your Landscape Lighting Business?

🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/

🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/

🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club

🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew

🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/

🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?