Today's guest didn't start off in marketing. He originally was a music major in college! But his path took him through some challenges that he realized he was fairly close to knowing how to fix. Running around with a band got him in line with opportunities to get into marketing FOR the band. And the rest, as they say, is history. Chris Foust of Specialty Care in Nashville talks about what he's learned over the years, what's changed in marketing since he started, and about the now tremendous power that marketers have, as it relates to the external and internal facing aspects of a company. There are some cool things to learn about internal branding in this episode, along with his elite marketing tip at the end. Find Chris' company at specialtycareus.com, or find him on Twitter, @chrisjamesgtr. Let's jump into the conversation now.