Christopher Hogg, CRO of Lotame, discusses leveraging data to drive B2B growth. He highlights the importance of aligning sales and marketing strategies, staying updated with industry trends, and building high-performing teams. The conversation covers lead generation, the customer journey, and the benefits of being independently owned. Emphasis is placed on fostering a culture of growth and innovation, and the potential of AI in marketing. Hogg underscores the need for human connections in B2B sales, despite the rise of automation and remote work. The discussion concludes with insights on adapting go-to-market strategies to regional market conditions.