The Business of Marketing

By Path7 and Advertising Week

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a lase

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FAQs about The Business of Marketing:

How many episodes does The Business of Marketing have?

The podcast currently has 61 episodes available.

The Business of Marketing episodes:

November 06, 2025 Oli Bealby, Co-Founder, Stereo Creative
This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.
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28min
November 06, 2025 Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!
Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.
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34min
November 06, 2025 Aarti Bhaskaran, Global Head of Research and Insights, Snap
Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.
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39min
November 06, 2025 Johanna Wahrlroos, VP of Marketing, Global Strategy and Planning, DoubleVerify
Recorded live at Advertising Week New York, this episode features Johanna Vohls, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.
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30min
November 06, 2025 Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.
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37min
November 06, 2025 Tony Marlow, Chief Marketing Officer, LG Ad Solutions
From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending attention, addressability, and real outcomes for brands.
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40min
November 06, 2025 Darren D'Altorio, SVP of Paid Media, Wpromote
WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.
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41min
November 06, 2025 Kimberly Hairston-Hicks, CMO, Gold Bond
From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a 100-year-old brand without losing what made it iconic. From her journey through Coca-Cola and L’Oréal to launching her own venture, Kimberley discusses inclusive innovation, brand leadership, and why the future of wellness is holistic.
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34min
October 27, 2025 Mindie Kaplan, VP Innovation, MediaMint
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
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35min
October 17, 2025 Ruslan Tovbulatov, CMO at Gloat
Gloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and how the best CMOs balance brand, demand, and expansion in the age of AI.
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36min

FAQs about The Business of Marketing:

How many episodes does The Business of Marketing have?

The podcast currently has 61 episodes available.