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Christopher Scoville, Improvifi | Ep. 18
In this episode of The Big Roofs Podcast, Chris Scoville kicks things off with a humorous story about a t-shirt slogan that garnered attention at a trade show, sparking a conversation about the effectiveness of creative branding in the home improvement sector.
This story opens up a broader discussion led by John DeLaurier and AJ Briley on the significance of building lasting relationships with clients beyond mere transactions. They explore strategies for business automation and customer retention, focusing on the "R4 method" that underscores replenishing relationships to continuously yield benefits like reviews, referrals, rewards, and retention.
This method contrasts the traditional approach of merely extracting value without nurturing the client relationship, highlighting the shift towards a more relationship-centric business model in the home improvement industry.
As the conversation unfolds, the speakers delve into the challenges and solutions surrounding business operations, particularly in the context of hiring and managing a large volume of contractors.
The limitations of current practices in hiring, along with the struggle to execute follow-up actions, are candidly discussed, emphasizing the need for systems and processes to manage these aspects more efficiently.
A significant portion of the episode is dedicated to discussing the intricacies of financing within the home improvement domain. John DeLaurier and AJ Briley share their ventures into creating a CRM for the roofing industry and a financial technology company aimed at simplifying the financing process for homeowners and contractors.
They introduce innovative financing solutions, including a multi-lending platform and a unique financing option that combines direct-to-consumer and indirect lending under one roof.
The episode concludes with practical advice on incorporating financing options into sales strategies to enhance profit margins and close more deals, alongside a reflection on the broader challenges and potential solutions within the roofing and home improvement industry.
The discussion encapsulates a forward-thinking approach to business practices, customer engagement, and financial solutions, aiming to inspire and revolutionize the home improvement sector.
00:02 - Branding and marketing for home improvement services
03:33 - Business automation and customer retention strategies
08:42 - Building relationships and executing follow-up actions
16:33 - A CRM platform for contractors with automation
20:15 - Improving the home improvement financing process
25:44 - Innovative financing solutions for home improvement projects
31:27 - Financing options for home services and roofing sales
37:44 - Roofing industry challenges and solutions
_______________________________________________________
Follow Chris: https://www.facebook.com/TheScoShow
Subscribe to Chris: https://www.youtube.com/@christopherscoville/
Meet Chris: https://calendly.com/meetscoville
Chris' Website: www.ChristopherScoville.com
______________________________________________
Book a ProLine demo today: https://useproline.com/demo/
View all episodes
By ProLineIn this episode of The Big Roofs Podcast, Chris Scoville kicks things off with a humorous story about a t-shirt slogan that garnered attention at a trade show, sparking a conversation about the effectiveness of creative branding in the home improvement sector.
This story opens up a broader discussion led by John DeLaurier and AJ Briley on the significance of building lasting relationships with clients beyond mere transactions. They explore strategies for business automation and customer retention, focusing on the "R4 method" that underscores replenishing relationships to continuously yield benefits like reviews, referrals, rewards, and retention.
This method contrasts the traditional approach of merely extracting value without nurturing the client relationship, highlighting the shift towards a more relationship-centric business model in the home improvement industry.
As the conversation unfolds, the speakers delve into the challenges and solutions surrounding business operations, particularly in the context of hiring and managing a large volume of contractors.
The limitations of current practices in hiring, along with the struggle to execute follow-up actions, are candidly discussed, emphasizing the need for systems and processes to manage these aspects more efficiently.
A significant portion of the episode is dedicated to discussing the intricacies of financing within the home improvement domain. John DeLaurier and AJ Briley share their ventures into creating a CRM for the roofing industry and a financial technology company aimed at simplifying the financing process for homeowners and contractors.
They introduce innovative financing solutions, including a multi-lending platform and a unique financing option that combines direct-to-consumer and indirect lending under one roof.
The episode concludes with practical advice on incorporating financing options into sales strategies to enhance profit margins and close more deals, alongside a reflection on the broader challenges and potential solutions within the roofing and home improvement industry.
The discussion encapsulates a forward-thinking approach to business practices, customer engagement, and financial solutions, aiming to inspire and revolutionize the home improvement sector.
00:02 - Branding and marketing for home improvement services
03:33 - Business automation and customer retention strategies
08:42 - Building relationships and executing follow-up actions
16:33 - A CRM platform for contractors with automation
20:15 - Improving the home improvement financing process
25:44 - Innovative financing solutions for home improvement projects
31:27 - Financing options for home services and roofing sales
37:44 - Roofing industry challenges and solutions
_______________________________________________________
Follow Chris: https://www.facebook.com/TheScoShow
Subscribe to Chris: https://www.youtube.com/@christopherscoville/
Meet Chris: https://calendly.com/meetscoville
Chris' Website: www.ChristopherScoville.com
______________________________________________
Book a ProLine demo today: https://useproline.com/demo/