Christopher Seth Palmer -SEO Podcast

There are no affiliate links in today's video or in today's description I just wanted to share with you something that I utilize that has given back a ton of time to my business.

We know that content creation for our business regardless if it's a small business or a national business is massively important. Irrelevant if you're utilizing Facebook videos or YouTube videos or any other social media platform or uploading business videos . Editing your videos gives a level of professionalism but cutting out the silence parts is a massive time drain along with adding jump cuts and any automations. So this video will share with you the tool that I've been utilizing in order to cut out any silences and it has certainly helped speed up my production of small business videos. I hope that you can benefit from this tool so you can start creating videos for your small business and start saving yourself some time.

He discusses creating service pages that are optimized for specific locations and internally linking them to the corresponding city pages. I'll also explain the benefits of building supporting content for each location. Internal linking helps establish authority and relevance for any business in any specific area.

What you learn in todays video:

Internal linking from service pages to location pages is important for small business owners

Chris Palmer uses the example of an attorney website operating in Pennsylvania to explain the concept

The website creates service pages optimized for specific locations and internally links them to corresponding city pages

Building supporting content for each location helps establish relevance and authority

Internal linking helps small businesses be seen and indexed by search engines

This will allow you to use tools in order to identify keyword volume first. Once we understand the keyword volume or the potential amount of people that could find our websites each month. We can that look at the websites that are currently in the position or positions that we would love to see our own websites in. With these two pieces of information the potential amount of traffic each month and the amount of traffic a website in top spots gets we now can execute on the goal and the work that it takes to build out web-pages and the website to start getting website traffic and clicks for our services.

He emphasizes the importance of focusing on the primary keyword or service you want to rank for when considering where to build backlinks. While building backlinks to supporting content is not as vital as the top level page, it is still beneficial. My recommendation for structuring your website with a home page, top level category page, and supporting content, as building backlinks to the top level page will pass PageRank and provide benefits to the supporting content. He concludes by highlighting the significance of allocating resources to all pages to ensure effective rankings.

What this video will help you understand is foundational SEO meaning we are going to be looking at the structure of your collection Pages along with your product pages and how you can set your website up on Shopify in order to have the best search engine optimization " SEO" results. One of the most common things that I run into when talking to Shopify website business owners is they will have unique names as their products along with their top level categories.

What I want to really Hammer home in today's video is how you need to pay close attention to your collection Pages along with your product pages and how you can better structure them in order to set yourself up for the best success possible when utilizing Shopify.

In today's video what I'd love to share with you will be some tips related to your on Page search engine optimization. Along with pointing out some tips and tricks about your on page I also want to guide you through understanding the difference between SERPS and SERP intent all the way down to your website structure.

I hope you walk away from this video with a better understanding of what is needed in order to get rankings. If you have found these tips helpful or if you need more please don't hesitate to ask questions in the section below related to search engine optimization if you need more SEO tips.

What we break down in todays video:

We determine the price for our SEO services by establishing the scope of work, which includes assessing desired business locations and services.

For a law firm client live example.

We then calculated the need for 28 top-level service pages, with a subsequent 52 location-specific pages for each service, totaling 1,484 pages. Our pricing strategy is based on 'dollar for deliverable,' where each page creation, optimization, uploading, and interlinking costs all added up for one cost per page. We conduct keyword and backlink research for each page and service to compete efficiently in the target market. The scope of work also considers the rates for team meetings, intake process, and regular reporting, all included in the final price. A monthly price is determined by the speed and extent of the project, with options for upfront total investment or a monthly plan over a set contract period.

Aside from the main service pages, we also factor in the creation of informational and supporting content for depth of concept. After the foundational content and backlink strategies are deployed, page age and authority over time are critical for SEO success.

I have often had a very unsettling distaste or distain with this type of pricing model since I began performing SEO services back in 2011. Basing my SEO pricing off of the absolute maximum I feel like I can receive from a particular customer or offering my services at the highest amount based on perceived value in my opinion is discrimination SEO pricing. This video is not only going to outline my disdain for value-based pricing and the discrimination pricing but also Open the Eyes of potential customers for search engine marketing and search engine marketing services. If you have any questions about search engine optimization or SEO pricing or how to ensure that you are getting the best deal of the best services for your dollar please feel free to go ahead and ask in the section below or I'm always happy to help.

All while you increase call volume and leads from the search results page ( SERPS ) .And you can rank on Google without keyword cannibalizing yourself. I will walk you through the process in a easy to follow beginner video that points out the different types of intent that you can target in Google to rank #1 , #2 and #3. By targeting multiple types of search intent that will include branded keyword intent along with commercial keyword intent then navigational and transactional Google keyword intent.

There are multiple ways to increase click through rate to your websites and or to your maps listings however your playing against the best in the world Google ! So you need to ensure you are using the processes and techniques to deploy for CTR and traffic strategies. This video touches on primarily utilizing emulation in order to create engagement. I hope that this tips video points you in the right direction and helps you find better success through click through rate and traffic manipulation. Feel free to ask any questions related to CTR manipulation below.