Christopher Seth Palmer -SEO Podcast

As opposed to targeting cities and your primary keywords in your optimization or towns. The question of what type of location page should I create ? This location page issue comes up quite a bit. Why not have both counties and cities for best geo targeting. And having all of them it's not that it is bad it is just not optimal for Google rankings.

Ill cover the advantages and the disadvantages of creating location pages for cities vs local pages for towns or counties in your service area. I will give clear understanding to what is going to be the best approach in my opinion and hopefully you walk away with a deeper understanding on how to optimize your location-based Pages the best for local SEO.

Creating a Blog is generally not a business owner's first step however when we're talking about search marketing for your local or your small business creating a blog is a great way to start introducing other keywords in order to get more organic search traffic from search engines like Bing or Google.

What this video will do is give you a clear understanding of not only how to find the best keywords to blog about for your local or small business. But I will give you step by step instructions in today's How To tutorial that will also guide you once you have established your service based location page keywords I want to share with you how you can create supporting content or blog content that is going to give you more search traffic and rankings. If there are any questions related to local SEO or blogging please feel free to let me know in the section below I am always happy to help local businesses and small businesses achieve better results through search marketing.

Page sculpting and website architecture is massively important as a foundational element for your overall SEO success.

Much like when you're building a home you need to ensure that your foundation is solid and that's how you need to look at the overall wire frame of your website.

The overall goal when building out your website architecture is to make it so evidently clear to Google and other search engines here's who I am here's what I do here is where I do it and here let me showcase my expertise with some information based content.

I wanted to break this down in today's video to make it all make sense I hope that this was helpful if you have any questions related to SEO page sculpting local SEO or how you can start raising your overall topical Authority please let me know in the section below where I'm always happy to help out.

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This video will cover the basic link types used for ranking your local business regardless of niche or marketing. These basics can be deployed into all SEO types just the quality of links and the velocity of links will change when moving into affiliate SEO or ecommerce.This video will cover what certain link types are and how they are utilized and where you should be pointing them for your local SEO campaigns to get the best rankings. The backlinks that will be discussed in today's video:

1. Local citations

2. Local press releases

3. Local branded Web 2.0 building

4.Paid citation sources

5. Niche specific directories

6. Guest post link building

7. Local guest post link building

8. Social network for local websites just to name a few.

If you have any questions related to local SEO Basics or if you have questions about building backlinks for your local business please feel free to go ahead and ask in the section below where I'm always happy to answer any and all local SEO questions to help your business grow online.

I will also share with you, advanced strategies for adding schema markup to your images that you will upload to your website in order to enhance the overall relevance and the entity association to your brand, business and services.

If you have any questions related to entity, SEO or advanced, search engine optimization for your local business. Please feel free to go ahead and ask in the section below or you could feel free to reach out..

This keyword research strategy will allow you to better understand what Google is rewarding instead of creating more work for yourself and not getting the local Google rankings that your business deserves.

I hope that you walk away from this video with a much deeper understanding on how to leverage Google when doing cured research for your primary service pages. Along with that I hope that I was able to save you time when creating your location-based service pages.

Less service pages you create the less location pages you will need. Another small local SEO tip that I shared in this video is taking a look at the actual locations that you provide services in when we're looking at smaller areas like a very small County with only towns in it that have low population.

You can often times create a service page and just by mentioning the location you are able to win a particular service keyword. Leveraging Google to not only understand what services are best to create.

But also leveraging Google's search engine to better understand which locations to target. If Google is showcasing the exact same results regardless of location or service then you know what you'll need to do moving forward.

If you have any questions related to local SEO or keyword research for your local business please feel free to go ahead and ask in the section below. Local SEO tips video on doing keyword research for service pages and location-based service pages.

This video will share SEO tips for local business owners wanting to increase leads, calls and customers through Google Maps and SEO. I will cover how to rank your Google Business Profile using not only high impact Google Maps optimizations but also lesser known optimizations.

Google Business Profile Tips For Local Business Owners:

1. Primary Category: Choose the most relevant category that best describes your business.

2. Services: Only include services offered that directly mirror keywords on your website.\

3. Reviews: Encourage reviews mentioning your brand name, locations, and services.

4. Questions & Answers: Include relevant keywords in your answers to user-generated questions.

5. Posts: Create consistent posts (ideally 2 per day) to stay relevant for your target locations and services.

6. Description: Include primary keywords, locations, and service information throughout your profile description.

7. Q&A Section: Utilize the Q&A section to include keywords by creating and answering relevant questions.

8. Photos (Business Owner): Upload high-quality photos showcasing your brand, services, and locations.

9. Photos (Users): Encourage user-uploaded photos that also focus on your brand, services, and locations.

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The main point that I really want to get a cross today is understanding the likelihood of taking either the first position on Google or one of the #1 - #5 spots on Google search results page also known as the SERPS.

The next mistake that I would like to cover with you today is regarding the math behind search traffic and conversion rates.I want to break down the customer journey and understand how your customers come in to your website correctly and optimize your site around that to be better suited for success instead of making the mistake of having your form cell at the bottom of your page for instance.

Lastly, I'd like to cover some of the ways to follow up with your customers in order to ensure more business and great service for your local clients. These are some of the largest beginner mistakes that I have noticed and I would like to cover them so you do not make these mistakes as well.

If you have questions related to local search engine optimization or how you can avoid these mistakes please feel free to go ahead and ask in the section below or I'm always happy to help local business owners get better results on Google and other search engines.

Backlinks can help establish your websites position on Google.

The goal at first is to own your own brand name when you do a search on Google. Your business website needs a starting point and it is optimal to begin with the basics. The backlink types that assist with establishing your brand. I wanted to share the first local links you need to have to start your journey ranking higher on Google and crushing your local competitors.

Local business link building to start with:

1. Local business citations

2. Press release distribution

3. Business directory submissions

4. Branded Web 2.0 links

5. Niche directories

6. Niche business citations

7. Branded social profiles

8. Premium Press Release Distribution

9. Data aggregator submission

Some of the different types that we will talk about in this video will include generic backlink anchor text, I'll also include branded backlink anchor text, I also cover naked backlink anchor text and then I get into advanced anchor text link building. Once we have covered all the different types of backlink anchor text then I will share with you some examples during today's video that will outline why these types of anchors are very important for your overall link building campaigns. If you have any questions related to off-page search engine optimization or SEO in general please feel free to go ahead and ask in the section below where I'm always happy to help you out with link building or search engine optimization.