🎧 Episode Summary

Do you ever feel a little guilty when your business is too profitable?

In this empowering episode, Tina sits down with Christyne Gray, founder of She Profits Now, to bust through the mindset blocks that often hold women entrepreneurs back from building profitable—and sustainable—businesses. From transforming her own accounting firm into a coaching empire, Christyne shares the exact frameworks, formulas, and philosophies that help business owners stop avoiding the numbers and start using them to make powerful, intentional decisions.

You’ll walk away with clarity around revenue mapping, cost guardrails, team involvement, and how a simple 40/20/40 framework can change the way you lead your company. If you’re ready to build a business that fuels your goals—without shame or burnout—this episode is for you.

🔑 In This Episode, You’ll Learn:

• Why so many women feel weird about making "too much" profit—and how to shift that mindset
• Christyne’s powerful 40/20/40 rule for managing cost, profit, and OPEX
• How to map your revenue without vanity numbers or wishful thinking
• How to build a business you actually love (even if that means pivoting)
• What your industry’s “best in class” profit margins can teach you about your potential
• The one mindset tweak that could turn you into a data-driven decision maker overnight

💬 Memorable Quotes:

"Profit is not excess—it's a resource. It's your lane of opportunity."

"You don’t need to be an accountant to understand your numbers. You just need the right framework."

"Stop calling yourself 'not a numbers person.' That story is holding you back."

"Your revenue isn’t a plug number—it’s built on actual inputs you can track, test, and improve."

🔗 Connect with Christyne:

🌐 Website: https://www.sheprofitsnow.com/

📩 Facebook Group: Join Group

📷 Instagram: https://www.instagram.com/christynegray/

🌟 Connect with Tina & Women Choosing Growth:

🌐 Website:Tina-Sue.Com

📖 Strategic Shift Playbook: Learn More

🧑‍🤝‍🧑 For Coaching:Connect Here

📲 Instagram: @womenchoosinggrowth

📺 YouTube: Women Choosing Growth

🎙️ To Be a Guest on our Show: Apply Here

The Health & Value Assessment mentioned in todays episode can be found HERE: