Women Choosing Growth

In this powerful episode of Women Choosing Growth, Tina sits down with Etinosa Agbonlahor, behavioral pricing strategist and CEO of Decision Alpha, to unpack the real psychology behind pricing your offers like a pro.

If you’ve ever second-guessed your rates, struggled to explain your value, or felt guilty for charging more, this conversation will shift everything. Etinosa explains why pricing isn’t about numbers—it’s about behavior, trust, and belief. You’ll learn how to build a pricing strategy that not only converts but also feels aligned with your worth and the transformation you deliver.

Get ready to ditch discounts, communicate your value with confidence, and finally price like you mean it.

● The behavioral science behind why clients say “yes” or “no” to your pricing.

● The biggest mistakes entrepreneurs make when setting or explaining their rates.

● How to communicate the value behind your price without over-explaining.

● Why undercharging damages both trust and perceived expertise.

● How to confidently stand behind premium pricing and stop apologizing for it.

● Etinosa’s 3-part Behavioral Pricing Framework that helps you set prices with clarity and conviction.

● The mindset shifts that separate profitable entrepreneurs from the ones still playing small.

Etinosa Agbonlahor:

• “Pricing is a mirror—it reflects how much you believe in the transformation you provide.”
• “People don’t buy the cheapest option. They buy what feels most trustworthy.”
• “If you keep negotiating against yourself, your clients will too.”
• “Your price should tell a story of confidence, not confusion.”

Tina Sue:

• “When you’re confident in your value, the conversation shifts from cost to transformation.”
• “Pricing isn’t about worthiness—it’s about clarity and alignment.”

● Audit Your Offers: Identify which services or packages no longer reflect your true expertise or results—and raise those prices.

● Simplify Your Explanation: Practice describing your offer in one clear sentence focused on outcome, not deliverables.

● Anchor Your Value: When presenting your price, reference the result, not the process.

● Stop Discounting: Replace discounts with added value (bonus sessions, resources, or access).

● Price Check Your Confidence: If you feel uneasy saying your price out loud, you’re likely undercharging.

• Decision Alpha Behavioral Pricing Framework
• Website: www.decisionalpha.co

🌐 Website: www.decisionalpha.co

📧 Email: [email protected]

📺 Podcast: Her First House

📖 Author: How to Talk to Your Parents About Money

🌐 Podcast, Speaking & Investments: Tina-Sue.Com

🧑‍🤝‍🧑 Work With Tina: BusinessWealthAdvisory.com

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What if the only thing standing between you and multi-million-dollar wealth is your mindset about money?

In this empowering episode, Tina Sue sits down with financial expert and podcast host Hilary Hendershott, who went from financial crisis—unable to buy gas for her BMW—to building an eight-figure business and net worth.

Hilary shares her raw money story, the psychology that kept her broke, and the mindset shifts that allowed her to build lasting wealth. She breaks down the truth about investing, diversification, private equity, and why the stock market is the greatest wealth generator in history—especially for women ready to claim their financial power.

This episode is packed with both heart and strategy—and proves that no matter your past, your financial future can be abundant.

• Why money mindset shapes your financial reality more than math does.
• The three “buckets” of investors and how to grow in each.
• How Hilary went from debt and foreclosure to multi-millions.
• The truth about the stock market (beyond fear-driven media headlines).
• Why diversification is the golden rule of investing.
• How liquidity, costs, and taxes impact your investment returns.
• The difference between passive income myths (like real estate) vs. true passive investing.
• Why building wealth is really about freedom, confidence, and authoring your life.

"No matter how money has gone for you in the past, you can have an abundance of it in your future." – Hilary Hendershott

"The stock market is the greatest generator of individual wealth in human history." – Hilary Hendershott

"Your mindset and your behaviors around money will always determine your results." – Hilary Hendershott

"Wealth isn’t about a number—it’s about freedom, autonomy, and living the life you choose." – Tina Sue

• Audit Your Money Beliefs: Ask yourself—what stories from childhood still drive your money behaviors today?
• Start Diversifying Now: Even a small contribution to an index fund creates future freedom.
• Don’t Fear Market Fluctuations: Remember, dips are part of long-term growth—just like in business.
• Know Your Liquidity Needs: Use liquid investments (like index funds) for flexibility and layer private equity or real estate only when your foundation is strong.
• Prioritize Net Returns: Always factor in taxes and fees when evaluating investments.

• Hilary’s Podcast: Love Your Money – available wherever you listen to podcasts.
• Hendershott Wealth Management – hendershottwealth.com

• Website: hendershottwealth.com
• Podcast: Love Your Money
• LinkedIn: Hilary Hendershott

🌐 For Speaking, Podcast and Investing: Tina-Sue.Com

🧑‍🤝‍🧑 For Coaching: businesswealthadvisory.com

📲 Instagram: @businesswealthadvisory.com

📺 YouTube: Women Choosing Growth

🎙️ To Be a Guest on our Show: Apply Here

What if success on paper doesn’t equal fulfillment in your life? In this inspiring episode, Tina sits down with Wendy Meadows—former attorney turned life coach and author of Sparkle and Grit—to unpack why so many high-achieving women feel “stuck” even after reaching career milestones.

Wendy shares her journey of pivoting from family law to empowering women, the life events that pushed her to re-align her path, and the practical tools she uses to help women slow down, find clarity, and step into who they truly want to be.

From creating your own morning mindset ritual to turning physical wellness into mental breakthroughs, Wendy brings a fresh perspective on building alignment without guilt—and why baby steps are the real secret to transformation.

• Why high-achieving women often struggle to pivot, even when they feel misaligned.
• The power of small, consistent “baby steps” to create lasting change.
• How physical health and movement can unlock mental clarity for big life shifts.
• A daily mindset practice Wendy teaches clients to become who they want to be.
• Why writing down or visualizing goals makes you more likely to embody them.
• The role of coaches and therapists in helping you uncover hidden truths and take action.
• Creative ways to personalize your alignment practice (journaling, doodling, video, or even creating a theme song for yourself).

• “I realized I didn’t want my obituary to just say I was an attorney. I wanted it to reflect a life of love, passion, and purpose.” – Wendy Meadows

• “If you’re stuck, ask yourself—are you actually giving yourself permission to slow down and think about what you really want?” – Tina Sue

• “Everything is baby steps. You don’t need to leap without a plan. Just take the next step that feels aligned.” – Wendy Meadows

• “Even coaches need coaches. Sometimes we can’t ask ourselves the questions we most need to answer.” – Tina Sue

• “We’re unstoppable when we combine honesty, curiosity, and small consistent action.” – Wendy Meadows

• Start with your body: Move daily—walk, work out, or practice yoga to clear mental clutter.

• Adopt Wendy’s Mindset Ritual: Each morning, identify your “big event,” decide who you want to be in that moment, and embody that identity.

• Journal or Visualize: Write down your chosen adjectives (e.g., confident, resilient, present) or record a short video reminding yourself who you’ll be today.

• Leverage Music: Create a personal “pump-up playlist” or even write your own theme song to reinforce your aligned identity.

• Baby Steps, Always: Instead of massive pivots, focus on the next right action that feels aligned.

• Books Wendy Recommends: Future Boards by Sarah Centrella, Everything is Figureoutable by Marie Forleo, Designing Your Life by Bill Burnett & Dave Evans.

• Tina's Song Inspiration: Unstoppable by Sia 🎵

• 📖 Book: Sparkle and Grit https://www.amazon.com/stores/Wendy-S.-Meadows/author/B0CHDVPZ5H?ref=sr_ntt_srch_lnk_1&qid=1756518196&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=97797fb1-a6fb-4eac-8b06-35594a7780b0
• ✍️ Free Pause Time Playbook: https://www.sparkleandgrit.com/playbook
• 🌐 Website: https://wendysmeadows.com/
• 💼 LinkedIn: https://www.linkedin.com/in/wendy-s-meadows/

🌐 Podcast, Speaking & Investments: Tina-Sue.Com

🧑‍🤝‍🧑 Work With Tina: Business Wealth Advisory

🍎 Podcast Insta: @womenchoosinggrowth

👉 Coaching Insta: @business_Wealth_Advisors

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If your business is scaling fast—but you’re drowning in decisions, chasing priorities, and stuck in the day-to-day—you might be facing the silent ceiling that stops so many entrepreneurs.

In this powerful episode of Women Choosing Growth, Tina sits down with powerhouse fractional COO Melissa Franks to unpack the pivotal moment when founders should bring in a COO—and how the right one can unlock growth, reduce owner dependency, and set your company up for a more profitable future.

Melissa shares how she’s helped founders go from negative growth to record-breaking sales, reclaim their personal time while scaling, and build operational stability that makes their business more valuable—whether they plan to sell or simply run it with more freedom.

If you’ve ever wondered, “Is it me? Am I the bottleneck?”, this episode is your wake-up call.

• The three most common signs you’re ready for a COO—and why waiting too long costs you growth.
• Why hiring contractors (not employees) can be your best-kept secret in early scaling.
• The difference between a COO, a business coach, and why it matters for results.
• How a COO helps reduce risk and make your business more valuable to buyers.
• The key questions to ask before you hire—so you find a true match for your vision.
• Why the “shiny object syndrome” derails growth and how to keep decisions aligned.

"If you’re not growing, you’re dying. Stability without innovation leads to shrinkage." – Melissa Franks

"The best thing you can do for your employees is be clear. Clarity is kindness." – Melissa Franks

"Hire for the things you hate or procrastinate on—because they’ll drain your passion for the business." – Melissa Franks

"A business isn’t sellable if it can’t run without you." – Melissa Franks

• Audit Your Role: List everything you do daily and highlight what only you can do. Delegate or outsource the rest.
• Identify the Bottlenecks: Ask your team where decisions slow down—and see if they point to you.
• Vision First: Before hiring a COO, get crystal clear on your role, company vision, and long-term plans.
• Speed Date Your COO: Interview multiple candidates to find a skillset and personality that complements you.
• Think Like a Buyer: Start building operational stability now—before you need it.

• Free 30-minute consultation with Melissa: melissafranks.com

• Website: melissafranks.com
• Instagram: @melissafranks
• LinkedIn: https://www.linkedin.com/in/melissafranks/

🌐 Website: Tina-Sue.Com

📖 Strategic Shift Playbook: Learn More

🧑‍🤝‍🧑 For Coaching: Connect Here

📲 Instagram: @womenchoosinggrowth

📺 YouTube: Women Choosing Growth

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Episode Overview

Change‑catalyst Vered Kogan, founder of Momentum Institute, sits down with Tina to share science‑backed tools that help entrepreneurs dissolve limiting beliefs, regulate their nervous system and stay in forward motion. She walks listeners through her five‑step S‑H‑I‑F‑T roadmap live on‑air, demonstrating how a two‑minute internal reset can turn inertia into inspired action.

🔥 What You’ll Learn

• The four “stuck” quadrants— inertia, spinning, incubation and momentum— and why each one carries valuable data
• How to run the S‑H‑I‑F‑T process:
• State: Name every feeling (“A part of me feels…”)
• Heart: Use heart‑focused breathing to create coherence
• Insight: Ask your heart what really matters and wait for the answer
• Focus: Identify one aligned priority that moves you forward
• Take Action: Commit immediately—momentum loves speed
• Why heart–brain coherence boosts creativity, intuition and influence (90 % of the signals travel from heart → brain!)
• A daily “shift‑once‑a‑day” ritual that keeps stress hormones in check and energy high

🧠 Notable Quotes

🎯 Actionable Takeaways

1. Run S‑H‑I‑F‑T every morning. Two minutes of heart‑focused breathing plus an intentional question primes your nervous system for clarity and momentum
2. Map your stuck quadrant. Ask: Am I inert, spinning, incubating, or in momentum? Then choose the next micro‑action that aligns with where you want to be
3. Active listening beats perfect pitching. Approach every sales or partnership call with curiosity and rapport to calm the other person’s nervous system and yours
4. Anchor heart coherence before big decisions. A smooth HRV pattern improves intuition and reduces decision fatigue

✨ Resources Mentioned

• Momentum Institute programs, EFT & Havening for deeper belief change
• HeartMath Institute – research on heart‑brain communication
• Thinking, Fast and Slow by Daniel Kahneman – system 1 vs system 2 decision‑making

📢 Connect with Vered Kogan

• Website: MomentumInstitute.com
• LinkedIn: https://www.linkedin.com/in/veredkogan/
• Podcast: The Mindset Game. https://youtube.com/playlist?list=PLGjvLQSODfdUDjjmsaRpqEpDsm-mxQ-MR&si=N6LByoX8nTmP20io

🌐 Podcast, Speaking & Investments: Tina-Sue.Com

🧑‍🤝‍🧑 Work With Tina: Business Wealth Advisory

🍎 Podcast Insta: @womenchoosinggrowth

👉 Coaching Insta: @business_Wealth_Advisorsy

📺 YouTube: Women Choosing Growth

🎙️ Want to Be a Guest? Apply Here

Share this episode with a friend who’s feeling stuck—and remember to S‑H‑I‑F‑T once a day!

How do iconic companies like Disney, Pixar, and Chick-fil-A consistently innovate? It’s not magic—it’s method. In this empowering episode, Tina sits down with global innovation strategist Sura Al-Naimi, who has helped world-renowned brands unleash creativity and create game-changing ideas that stick.

Sura breaks down the 4 types of innovative thinking every entrepreneur and team needs—plus how to use them to avoid missteps, clarify your goals, and build impactful solutions faster. If you’re tired of overthinking or under-creating, this episode will help you break through.

• The 4 innovation thinking styles—and why your team needs all of them
• How to scope ideas the right way (before wasting time or money)
• Real-life stories from Disney, Gap, and more that show how innovation actually happens
• How to get better feedback faster—with no fancy testing required
• The most overlooked secret to unlocking true creativity (hint: it’s not your job title)

• Identify your team’s mix of thinking styles: clarifier, ideator, developer, implementer
• Start every project with “Why is this important?”—and ask it at least 3 times
• For faster feedback: test your idea even if it’s rough—don’t wait for perfection
• Keep core teams small (5–7 people) for faster innovation and stronger execution
• Use designated “expansion” and “critique” time to get better collaboration

• Creative Problem Solving Institute – cpsiconference.com
• Quiz to identify your innovation thinking style: email [email protected]

👉www.hihellosura.com

👉Podcast: https://www.hihellosura.com/shows

👉https://www.linkedin.com/in/suraa/

🌐 Podcast, Speaking & Investments: Tina-Sue.Com

🧑‍🤝‍🧑 Work With Tina: Business Wealth Advisory

🍎 Podcast Insta: @womenchoosinggrowth

👉 Coaching Insta: @business_Wealth_Advisors

📺 YouTube: Women Choosing Growth

🎙️ Want to Be a Guest? Apply Here

In this transformative episode of Women Choosing Growth, Tina Sue sits down with leadership and management expert Tara Landes, founder of Bellrock Benchmarking and Canada’s only certified trainer in the Cialdini Method of Ethical Influence.

Tara breaks down seven key principles of ethical influence that are reshaping how we lead teams, grow businesses, sell products, and manage change — without manipulation or gimmicks.

From using "unity" to build true partnerships to leveraging "social proof" to ease uncertainty, Tara reveals simple, science-backed shifts that create powerful, lasting impact.

If you want to become a more influential leader, seller, or communicator, this episode will arm you with tactical strategies you can apply immediately.

• The 7 core principles of ethical influence (and how to apply each one in business and life)
• How system-one thinking (autopilot) drives 90% of decision-making—and how to ethically guide it
• The difference between liking vs. unity and why understanding both changes relationships
• Real-world business examples that show how tiny shifts can create outsized impact (like a 55% sales boost)
• Why "ethical influence" is NOT manipulation — and why it's critical for modern leaders and entrepreneurs
• How to weave influence principles into strategic planning, change management, and sales conversations

"Influence isn't about tricking people — it's about ethically moving them toward a yes that benefits everyone." – Tara Landes

"You can't wait for a crisis to build trust and influence. It’s something you intentionally shape in every conversation." – Tara Landes

"Small shifts in language or approach can lead to massive shifts in behavior and results." – Tara Landes

"Leadership, sales, change management — they all succeed or fail based on how well you influence people." – Tara Landes

"If it’s good for you and good for them, it’s ethical. If it’s just good for you, it’s manipulation." – Tara Landes

• Start with Reciprocity: Give personalized, meaningful value before asking for anything.
• Build Real Liking Quickly: Find something in common within the first 15 minutes of any conversation.
• Create Unity: Shift from asking for "feedback" to asking for "advice" — making people partners, not critics.
• Use Social Proof: Show what others like your audience are doing to ease uncertainty and increase buy-in.
• Leverage Authority: Always highlight credentials, expertise, or experience up front (ethically).
• Use Consistency to Your Advantage: Get small "yes" commitments early to naturally guide toward bigger agreements.
• Tap into Scarcity Carefully: Frame opportunities around what people might miss out on — not just what they gain.

• Free Verbal Upfront Contract Template (for consistency principle): Bellrock Website
• Book Mentioned: Influence by Dr. Robert Cialdini

• Website: bellrock.ca
• LinkedIn: Tara Landes

 🌐 Website:Tina-Sue.Com

📖 Strategic Shift Playbook: Learn More

🧑‍🤝‍🧑 For Coaching:Connect Here

📲 Instagram: @womenchoosinggrowth

📺 YouTube: Women Choosing Growth

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In this inspiring episode of Women Choosing Growth, Tina sits down with the powerhouse Nada Nasserdeen — founder of Rise Up For You, international speaker, best-selling author, and emotional intelligence expert. Nada shares her extraordinary journey from touring as a performer, to corporate leadership, to losing everything... and rebuilding a global company rooted in soft skills and human potential.

Nada reveals her 4 Pillars of Excellence that separate the top 10% of leaders and entrepreneurs from the rest — and how you can begin mastering them today.

Get ready for powerful insights on resilience, building unstoppable self-confidence, transformational leadership, and communicating with real influence.

• Nada’s incredible story of rising from personal devastation to becoming a global leader.
• The 4 Pillars of Excellence that drive true personal and professional success.
• Why 83% of professionals cite self-confidence as their biggest obstacle—and how to overcome it.
• The real meaning of emotional and social intelligence (beyond the buzzwords).
• How transformational leadership and influential communication separate thriving teams from surviving ones.
• Why taking a 360-degree assessment is critical for growth—and how to start today.
• The hidden cost of "being interested" vs. "being committed" to your goals.

"Your beliefs dictate your behaviors. If you don't believe you're good enough, it will show in everything you do." – Nada Nasserdeen

"Perfectionism creates procrastination, and procrastination prevents your potential." – Nada Nasserdeen

"Self-care is the highest act of service. You can't lead others if you're barely surviving yourself." – Nada Nasserdeen

"Don't be interested in success—be committed to it. Interested is a thought; committed requires action." – Nada Nasserdeen

"The greatest tragedy is wasted human potential. Don’t let that be your story." – Nada Nasserdeen

• Take a 360° Self-Assessment: Identify your true strengths and gaps by assessing yourself — and then ask 5–7 trusted people to assess you too.
• Pick Your Top 3 Focus Areas: Choose the three pillars most critical to your current goals and commit to developing them.
• Shift from Interested to Committed: Ask yourself if you're interested in success or committed — and take one uncomfortable action step today.
• Reframe Failure: See failure not as defeat, but as research on your journey toward success.
• Communicate with Intent: Whether one-on-one or one-to-many, remember: communication should always move someone into action.

• Website: riseupforyou.com
• Instagram: @riseupforyou
• LinkedIn: Nada Nasserdeen
• Free Self-Assessments: riseupforyou.com
• Rise Up For You Success Academy: Access hundreds of videos, monthly coaching, and transformational resources.
• Nada’s Best-Selling Books: Rise Up For You and The Secret of the 10% (available on Amazon)

🌐 Website: Tina-Sue.com

📖 Strategic Shift Playbook: Download Here

🧑‍🤝‍🧑 For Coaching: Learn More

📲 Instagram: @womenchoosinggrowth

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In this episode of Women Choosing Growth, Tina Sue welcomes leadership and resilience expert Marisol Solarte-Erlacher for a powerful, real conversation about what resilience actually looks like — not just for leaders, but for every human trying to thrive in a chaotic world.

Marisol shares her raw journey from running a successful practice to facing deep burnout, the emotional cost of leadership, and how unacknowledged stress silently sabotages even the most "high-functioning" among us. She also breaks down how entrepreneurs and leaders can proactively build emotional resilience — and why you must model it first if you want your teams to thrive.

This episode is packed with insights every leader needs — especially in today’s fast-paced, high-pressure world.

• Why high-achievers are often silently struggling — and how to recognize it before it's too late.
• How to build your Window of Tolerance so you can stay calm and strategic under stress.
• The real signs of hyperarousal and hypoarousal (and why they aren't always obvious).

• Simple leadership questions that help you support your team without becoming their therapist.

• Why your self-care and resilience work isn't optional if you want to be an effective leader.

• How strong beliefs can act like hidden triggers that sabotage communication and collaboration.

"You can’t lead others well if you’re not first leading yourself through your own challenges." – Marisol Solarte-Erlacher

"You don't have to wait until a breakdown to start building resilience — it’s a muscle you train every day." – Marisol Solarte-Erlacher

"High-functioning doesn't mean healthy functioning. Silent struggles are happening more often than you think." – Marisol Solarte-Erlacher

"Self-care isn't fixing yourself in the moment of crisis — it's the preparation you do when things are still calm." – Marisol Solarte-Erlacher

"Three in five employees are silently struggling — and the highest performers might be hiding it best." – Marisol Solarte-Erlacher

• Understand Your Window of Tolerance: Recognize the early warning signs when you're slipping into hyperarousal (anxiety, overwhelm) or hypoarousal (shutdown, detachment).

• Create a Personal Resilience Plan: Don't wait for burnout. Build daily habits like meditation, journaling, or strategic check-ins that strengthen emotional stamina.

• Ask Simple Check-In Questions as a Leader:
• How are you doing today?
• What challenges are you facing right now?
• What strategies have helped you overcome challenges before?
• How can I support you right now?
• What are you doing to take care of yourself this week?
• Model Resilience Yourself: Your team will mirror your self-care habits—or your stress. Show them what resilient leadership looks like.
• Recognize Silent Struggles: Remember that your highest performers could be masking the deepest struggles. Stay connected.

• Take Marisol’s Quick Resilience Quiz: Resilience Quiz Link (update the link if you have the exact URL!)

• Website: marisolerlacher.com
• Instagram: @marisol.erlacher

🌐 Website: Tina-Sue.Com

📖 Strategic Shift Playbook: Download Here

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