✨ Welcome to the Content Club Pod, hosted by Jess Bruno. If you're a side hustler looking to balance your 9 to 5 job with growing your small business, this episode is for you. We'll discuss strategies for managing work, passion, and self-care while creating content for your side hustle in the midst of a busy schedule.
In today's digital age, almost everyone has a side gig, whether it's selling products or offering services. But once you have your business set up, what's next? Many people struggle with content creation when they have limited time. Jess is here to make it easier for you by going beyond the common advice of batching content and using content pillars. We'll dive into the "how" of content creation.
Jess shares her own experiences and the challenges she faced when juggling multiple jobs and side hustles. She understands the struggle of trying to create content on the go or during lunch breaks, which often leads to burnout and stress. The key to success is having a well-thought-out content strategy.
Jess guides you through building a strategy based on your goals and the time you have available. Instead of setting big, long-term goals, we'll focus on your goals for the next four weeks. Jess emphasizes the importance of setting monetary goals and tracking leads, tailoring the strategy to your specific needs.
The heart of your content strategy revolves around the "who," "what," "why," and "how" of your business. Jess advises an 80/20 split, with 80% of your content focusing on these core aspects and 20% on growth content. She provides valuable tips on creating a sense of urgency for your audience, such as using windows of time and exclusivity.
Furthermore, Jess stresses the importance of making the process of purchasing your product or service clear and straightforward. Whether you're selling products or offering services, you need to tell your audience exactly how to buy from you.
Lastly, Jess introduces the concept of batching content. She recommends dedicating four hours at the beginning of a four-week period to create and schedule your content in advance. This not only saves time but also reduces stress and anxiety associated with last-minute content creation.
Don't miss this episode if you want to transform your side hustle into a full-time gig with a strategic content plan. For more content marketing insights and to connect with Jess, follow her on Instagram @jessica.sophia.bruno and check out The Content Club on Instagram at @thecontentclub.co. If you're interested in her in-depth program, The Content Circle, reach out for more information.
Please leave a review if you enjoyed this episode, and stay tuned for more valuable content in the Content Club Pod. See you next time!