Today on the show we have Kristi Faltorusso, VP of Customer Success at IntelliShift. 

In this episode, we talked about how Kristi moved from a career in marketing to customer success and why it was the best decision she ever made. Kristi also shared what she focused on to get up to speed with the industry 12 years ago, and how previously being a power user of the product she worked for helped in launching her career in customer success.

We also discussed the common churn and retention challenges across the companies Kristi has worked at, how you can best understand what is valuable for your customer and how you can help them achieve it, how to define customer product outcomes vs business outcomes, and how you can get creative with contracts to help reduce churn. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Dave Blake, founder, and CEO of ClientSuccess

In this episode, we talked about what motivated Dave to start ClientSuccess and how their service helps their customers drive expansion and reduce churn, he also shares what it was like being at Adobe when they made the big switch from selling compact discs to a cloud-based subscription service business.

We also discussed how Adobe became an extension of their customer’s team by physically working at their offices’ building deep relationships, how Dave is applying his learnings to his own company, and the evolution of a customer success team as a company scales.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Luke Diaz, VP of Customer Success at Clearbit.

In this episode, we talked about why Luke made a career switch from working at a Hedge Fund to diving into Customer Success, and how Optimizely shifted their go-to-market strategy to fix churn and retention.

We also discussed how AppsFlyer identifies strategic opportunities to drive expansion revenue, how you can show the impact of a team that doesn't own revenue, and how Clearbit approaches their churn and retention challenges.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Megan Murphy, VP of Product at Hotjar.

In this episode, we talked about the importance of delighting customers in small ways no matter the stage or size of a company, how Megan took the “Jobs To Be Done” framework to the next level, and how she’s trying to build a more human product strategy at Hotjar. 

 We also discussed why growth at all costs can set you up for failure, how today’s product managers can keep up with change, and make sure they’re building for their customers today but at the same time future-proofing for tomorrow.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Ryan Robinson, founder, and blogger of ryrob.com

In this episode, we talked about how Ryan conducts revenue-generating keyword research, why revenue is his number one content metric to track, and how he helps companies with their overall content strategy.

We also discussed how Ryan tracks and measures results for his customers, how he uses content marketing as an educational tool to fuel long-term growth, his content generation process, and easy content production hacks you can apply in your own business.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Megan Bowen, Chief Customer Officer at RefineLabs

In this episode, we talked about what a revenue engine optimization agency does and how they help their customers grow with their demand generation framework.

We also discussed how to measure churn and retention for technology software products that have a service delivery component and how Grubhub successfully retains customers during the mergers and acquisitions they undertake.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Derek Skaletsky, Founder and CEO of Sherlock.

In this episode, we talked about how Derek came up with the idea to build Sherlock and why now, how Sherlock determines an engagement score, and how CS, Sales, and Marketing teams can use it.

We also discussed how Derek’s Head of Customer Success self was arguing with his Head of Product self back at Kissmetrics whilst leading these two teams, and we dove into Kissmetric’s #1 reason for churn and how Derek and his team halved their churn rate in just 12 months with a scorecard.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Sançar Sahin, co-founder of Oliva.

In this episode, we talked about the necessary elements you need to build a world-class marketing team, the impact a company’s go-to market strategy has on choosing the right team members, and the inspiration behind Oliva.

 We also discussed Sançar’s move from building teams as a VP, back to the scrappy stage of a one-man marketing team, the importance of getting deep insights and feedback at the very start of building a product, and how those insights helped clarify Oliva’s positioning.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Patrick Thompson, co-founder, and CEO of Iteratively.

In this episode, we talked about why Patrick made the leap to start his own business, how 200 interviews over 6 months of customer discovery helped them find the biggest data-related pain point software teams have, and how Iteratively helps solve it. 

We also discussed what it was like to work in the growth team at Atlassian in the early days, the difference Patrick sees in picking and prioritising quick wins vs long-term bets to work on at a later stage company vs an early-stage startup, and how partnerships and tool integrations can help increase long-term retention.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Today on the show we have Adelina Peltea, VP of Growth at Holded.

In this episode, we talked about the biggest differences between different growth stages of a startup, why you should always stay true to your startup’s DNA, how to iterate your way to product-market fit at the Seed stage and why Adelina believes you should never get feedback from free users. 

 We also discussed Adelina’s responsibilities as VP of Growth at Holded, how she reshuffled her team to be more cross-functional and structured around each stage of the user journey, and how the growth team at Holded works together to improve activation rates. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.