Yosef Sidof, the founder, CEO and visionary behind Brooklyn based Shakuff Custom Glass Lighting & Decor. Raised just steps away from a beach in Northern Israel, Yosef was never bored. When he wasn’t rallying his friends around his creative play, Joseph filled other needs– becoming the in-house barber at his school’s dormitory and importing shirts from the United States he sold for 100% profit. Yosef’s entrepreneurial spirit, ingenuity, and keen eye for foraging in nature paid off. After saving money from his ventures and immigrating to the United States at the age of 18, he worked with his brother in the costume jewelry industry, which helped develop an eye for color, design, and engaging customers tastes and styles. This particular experience was the perfect springboard for Sidof’s journey. Clutching his natural entrepreneurial spirit, he has spent the past few years turning his once budding sole proprietorship into a now thriving glass lighting & décor corporation.

 

 In this interview Yosef shares:

 

• Don’t be afraid to hustle
• Listening to clients’ needs
• Follow your passion
• Life in the custom décor industry
• Overcoming a downturn
• Working in every position of the company
• The power of coaching
• Navigating trade shows and Shabbos
• The power of Tzedaka
• The importance of constantly working on your business