"Co-op" is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, Jenny Cohen of Waucoma Bookstore in Hood River, OR provides an overview of cooperative advertising: what it is, where it comes from, and how a store can maximize their spending using accrued co-op dollars from publishers.

Session Video & Resources

Recorded June 28, 2019 at Children's Institute 2019 (Ci7) in Pittsburgh, PA

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion