From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we've seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Panelist: Andrew Gilman, CommCore Consulting Group (Washington, D.C.)

Session Video & Resources

Recorded June 20, 2022 at Children's Institute 2022 (Ci10) in Phoenix, AZ

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion