The nature of authors' events continuously changes from one event to the next. However, COVID-19 has forced an evolution in events that can leave event coordinators wondering why they aren't meeting their event goals. This session will discuss updated strategies for forming mutually beneficial relationships with publishing partners, managing ticketing and turnout, and creating an ordering strategy that feels less like throwing spaghetti at the wall and more like a tactical approach to hitting your event numbers bullseye.

Session Resources

Recorded June 12, 2024 at Children's Institute 2024 in New Orleans, LA

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion