The kids' section is looking very nostalgic these days with special edition reprints of popular '90s kids' books. This points to a greater trend in the industry and a great market and genre to tap into to improve your bottomline: millennial nostalgia. This session will focus on how stores have been successful in catering to millennials knowing this age group can't resist the magic of their own childhood memories. From special editions to sidelines and events, this session will share how the children's section is no longer just for children.

Recorded June 29, 2026 at Children's Institute 2026 in Schaumburg, Illinois.

Additional bookstore education resources can be found at www.bookweb.org.

Theme song by Constant Companion.