Denim is back, and it’s been making noise for the last three days here at CIFF.

In this denim special of the CIFF Media x Euroman Podcast, we are diving into how denim is being redefined through brand activations, new consumer mindsets and creative statements. To talk about denim direction and experience, Editor-in-Chief at Euroman Kristoffer Dahy Ernst sits down with Sofie Dolva, Director of CIFF, Rolph van Heyster, Head of Top Segment Growth at G-STAR, and Mads Emil Møller, Fashion and Creative Culture Expert. One fabric, endless from, denim is being interpreted for a new generation.