DAY ET is a Copenhagen-based brand founded in 2018, known for its functional, high-quality designs that elevate everyday life on the move. Rooted in Scandinavian simplicity, the brand combines clean aesthetics with a playful approach across bags, travel accessories, and more.

Ahead of CIFF next week, DAY ET CEO Tine Raahauge joined CIFF Director Sofie Dolva in the studio for a conversation about the brand’s next chapter, as DAY ET presents its first collection following a recent rebranding. Staying true to its functional DNA, the new brand platform introduces Unexpected Moments – a concept inspired by strong women, expressive colors, and surprising combinations.

At CIFF, DAY ET showcases Unexpected Moments, a collection where functionality meets the unexpected, reflecting a modern, on-the-go lifestyle – from daily commutes to travel and city life.

This season, the Danish brand Proem Parades makes its debut at CIFF. Ahead of the show, we had the pleasure of welcoming founders Lærke and Stine to the CIFF Media studio for a conversation with CIFF Director Sofie Dolva. The brand’s mission is to maintain a strong and continuous design expression, creating pieces that can be styled, loved, and remain relevant year after year – even long after they are purchased. By offering customers the opportunity to pre-order garments tailored to their exact needs, Proem Parades emphasizes its commitment to producing only what is truly desired. In 2022, the brand became the first Danish fashion label to receive B Corp certification.

Once again, Copenhagen Fashion Week and CIFF join forces to support the new Scandinavian design talents through CPHFW’s New Talent program by having the brands Anne Sofie Madsen, Bonnetje, Stem, Sson, Studio Constance, and Taus showcased in the New Talent area at CIFF. In the latest episode of Fashion Forum x CIFF Media, Carla Christine Strube Aagaard is guested by CPHFW CEO Cecilie Thorsmark and Stem Founder Sarah Brunnhuber – giving their insides on how and why it is essential to support the new talents and what it means to be one of them.

Meet Trice Angie, Founder of RAAW Alchemy, and Julie Herskin, Co-Founder of Sitre — two Danish beauty brands that have revolutionized the beauty industry, both born out of personal need.

Sitre grew from a desire for a more honest, inclusive, and caring approach to intimacy, while RAAW Alchemy was created from the need to never compromise on naturalingredients or results. We are happyto welcome both brands back to the CIFF floor from 27–29 January.

In today’s CIFF Media episode, Julian Daynov sits down with Carsten Holm, Founder of the Danish shoe brand WODEN. WODEN is a Scandinavian brand that stands for Works of Denmark with a focus on Scandinavian design values, natural quality materials and great value for money.

Since its founding in 2013, the brand has been returning to CIFF, where it has found a strong alignment of values. Shared values have also guided WODEN’s choice of ambassador, selecting Danish model Josephine Skriver as the face of the brand.

Ahead of Copenhagen Fashion Week in January, we invited Anne Lose, Editor-in-Chief at Eurowoman, and Uffe Buchard, Founder and Creative Director at Darling Creative Studio, for a sit-down with CIFF Director Sofie Dolva. Reflecting on the colours, runways, surprises, and special events of the past season, they share their thoughts on what to expect for the upcoming this January – including the CIFF x 10 Corso Como collaboration and a closer look into the idea behind CIFF Super and how it will unfold in the halls of Bella Center, or in Uffe’s own words: “the Danish answer to the Centre Pompidou.”

What is the future of beauty retail? That’s the question Kate Cervini explores in today’s CIFF Media episode with guests Nicola Ladstätter, Buying Manager at Niche Beauty – the Germany-based retailer specializing in curated, high-end beauty brands from around the world – and Steven Wildenberg, Founder of Golden Meteors – an independent brand offering design-driven beauty and lifestyle products with a strong focus on storytelling and innovation.

Get their insights on how social media, evolving consumer values, and storytelling are shaping the way beauty brands position themselves, how retailers curate, and how customers decide what to buy. 

This year marks 15 years of Voo Store, one of Berlin’s most influential retail destinations. In this episode of OFF THE RACK Julian Daynov dives into the story behind the concept store that has reshaped how retail can look, feel, and function. Founder Yasin Müjdeci reflects on the store’s evolution from a hidden neighborhood space to an international benchmark, and shares how brands, clients, expectations, and retail culture have changed over the past 15 years.

Creative talent can be a driving force, but the path from vision to a stable livelihood requires more than just good ideas. That’s exactly what we discuss with Ane Lynge Jorlén, CEO of Alpha, and Mie Ejdrup Stokholm, CEO of Cecilie Bahnsen, in today’s episode of CIFF Media x Fashion Forum. Two CEOs with unique perspectives on developing and scaling creative talent. At ALPHA, Ane and her team nurture new talent in its early stages, while Mie leads a brand that has grown out of exceptional creative talent.

In this episode, Julian Daynov sits down with CIFF Director Sofie Dolva, who shares the first insights into what to expect from the upcoming CIFF edition in January – from the season’s theme to an exciting lineup of new brands and partnerships. Highlights include Forza Collective, 10 Corso Como, a new Tech collaboration, and Vernon Sport, presenting their new collaboration with the Danish shoe brand Kawasaki – along with many other new and returning heroes.