CIFF Media goes On Location.
We are expanding CIFF Media with a new format that brings us closer to international fashion markets – moving beyond fashion week moments and into the markets themselves. CIFF Media on Location offers direct access to the people and places driving change: leading retailers, industry experts, and key stores across global markets. Conversations happen where they matter most – inside each local market.
For our first episode, we went to Poland, where CIFF’s Director, Sofie Dolva, met with Gosia Simonson, CEO of YAVORSKA, Fashion Business Consultant & Nordic brand agent, as well as Ula Wiszowata, Founder of B2B agency and a Fashion expert, to explore the current dynamics of the Polish market - and to discuss what brands should understand when entering and operating within it.