CIFF Media

Editor-in-Chief Carla Christine Bruus Aagaard-Strube sits down with Mike Bjørnbak, Buyer at Magasin du Nord, Thor Palmhøj, Marketing Director at Magasin du Nord, and Chung Wai Cheung, Founder and CEO of Woodbird, to explore the power of outdoor campaigns – and what makes them work.

Bringing together three different perspectives – buyer, marketing, and brand – the conversation looks at how outdoor campaigns can capture attention, build brand presence, and create a lasting impression. They discuss some of the campaigns that have stayed with them, the many ways outdoor advertising can be used, and what makes a campaign truly stand out.

The conversation also turns to Woodbird’s strong January campaign, created in collaboration with CIFF and Bauer Media Outdoor, which brought the brand’s message out into the streets of Copenhagen.

The 67th edition of CIFF marked Cueva's first appearance on the CIFF floor, making it the perfect moment to welcome founder Justin Felizzari to the CIFF Media Studio to learn more about the history and vision behind Cueva.

Together with host Lewis Bloyce, they talk about the key differences and similarities between the New York and Copenhagen fashion scene, explore what makes a truly memorable customer experience, and share what Cueva brings to Copenhagen through its curated brand universe featuring names like Small Talk Studio, Barena and YMC.

Clara Svane, founder and CEO of Swan Scouting and CIFF Media host, invited two of the coolest models, Niki Pourahmed and Ulrikke Skotte, into the studio for an honest conversation about life in front of the camera – and everything that happens behind it.

From fashion weeks, castings and navigating different markets to social media, rejection, preparing for a job and the realities of being a model today. They also talk about body advocacy and challenge some of the assumptions surrounding the modelling world – sharing what it’s really like from their own perspectives.

An honest conversation about the highs, the lows and everything in between. Thank you, Niki and Ulrikke, for sharing your experiences and telling your stories.

Weaving Futures is an initiative by the Italian Trade Agency (ITA) in collaboration with CIFF, bringing Italian and Nordic fashion perspectives into conversation.

In today’s episode, Fashion Historian and Consultant Matteo Augello sits down with Anne-Mari Pahkala, Fashion Designer and Founder of Anmai, alongside Simon Hjelte and Rodrigo Gutierrez Benavente, Co-Founders of NOMS. Together, they explore future-facing strategies for the fashion industry, the potential of international collaboration, and how local perspectives and differences can become a source of creative value.

At the centre of the conversation is a collaboration between Finnish brand Anmai and Swedish garment company NOMS. Starting with an Anmai silhouette, the design was reinterpreted through NOMS’ configuration framework, resulting in a new piece named MONUMENT.

More than a garment, the project is an exploration of what can happen when different creative languages, markets, and approaches meet.

ITA - Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses.

During CIFF 67, Julian Daynov sat down with Bitte Kai Rand’s Heads of Design, Anemone Skjoldager and Lise Juul Rasmussen, for a conversation about heritage, evolution, and the future of Scandinavian design.

 With a strong design legacy at its core, Bitte Kai Rand continues to evolve – connecting its distinctive aesthetic with a new generation of women while staying true to what has made the brand relevant for decades.

 A conversation about designing for today, evolving without losing your identity, and creating fashion that resonates across generations.

In our latest CIFF Media episode, Julian Daynov sits down with Evelyne Durhuus Daugberg, Buying Director at Boozt, to explore how e-commerce has transformed the way we shop, discover, and engage with fashion. From Boozt’s evolution into a digital department store serving the Nordic region, to the changing role of brands, communities and consumer behavior, the conversation explores what it takes to stay ahead.

At Boozt, the team keeps its antenna up – constantly looking, listening, and discovering what customers are interested in next.

Because while convenience remains at the core of e-commerce, discovery is what keeps it moving.

Just before CIFF 67, we welcomed Matas Group into the CIFF Media studio for a conversation between CIFF Director Sofie Dolva and Alice Wassard, Executive Vice President of Matas Group.

Together, they explored what modern leadership looks like in a fast-changing industry, where digital innovation is reshaping retail, how beauty and fashion are increasingly converging, and what Gen Z’s shifting shopping habits mean for the future of beauty.

Expanding into a new market is about much more than getting your products listed.

 In the latest episode of CIFF Media, we sit down with Sune Bjerregaard, co-founder of Refined Networks, and Claire Heathcote, Managing Director of Celtic & Co., to explore what it really takes to scale internationally.

Refined Networks helps brands navigate new markets through local market knowledge, platform partnerships, logistics, and technical integration. For Celtic & Co. – a heritage brand built on craftsmanship, natural fibres, and timeless design – those relationships and infrastructure became a key part of their growth strategy.

 A conversation about market entry, retail partnerships, and why the right network can be just as valuable as the right product.

Ahead of next week's Wessel & Vett Fashion Prize announcement during Copenhagen Fashion Week, Carla Christine Aagaard-Strube sits down with Nina Wedell-Wedellsborg, Founder of Wessel Vett Fashion Prize, and Martin Gjesing, Founder and CEO of MOON, in the latest episode of Fashion Forum x CIFF Media.

Together, they discuss the vision behind the prize, their partnership, and this season's four nominees: Bonnetje, Caro Editions, Berner Kuhl, and O. FILES.

This year, the winner will also receive a newly introduced statuette, designed and created by an artist.

This season, Libertine-Libertine makes their debut at CIFF, bringing plenty of momentum and a renewed sense of direction.

Ahead of the show, Julian Daynov sat down with Libertine-Libertine CEO and Co-founder Rasmus Bak in the CIFF Media Studio to discuss the brand’s remarkable journey – from their early years on the roads across Europe to its recent reconstruction and latest chapter – and to share what they’ll be bringing to CIFF this August.