Before heading over the Atlantic to join CIFF x CFDA showcase for New York Fashion Week, Co-Founder Andreas Palm joined the CIFF Media studio for a talk about how two friends travelling and staying in hotel rooms together inspired them to refine mens underwear – understated, yet elevated and built with purpose and responsibility. By portraying men in a different way they wanted to find sexiness in something else than pure looks, but as something that men could relate to.

In this episode, CIFF Media welcomes Andreas Gran, Creative Director of the Swedish brand Björn Borg, known for its blend of sporty aesthetics and Scandinavian minimalism. Andreas shares the brand’s story, their focus on detail, and how they see training as a lifestyle rather than a competition. Tune in for an insightful conversation about the intersection of fashion, function, and timeless Scandinavian design.

As the Founder and Creative Director of Neudeutsch, Julian Daynov has played a pivotal role in shaping a unique collaboration between Neudeutsch and CIFF, bringing together the best of Danish and German fashion. In this exclusive CIFF Media interview, Julian delves into the vision behind the partnership, the significance of cross-border collaborations, and the impact this initiative has on the European fashion landscape.