In 2025, Altadis U.S.A. had a lot to celebrate, marking 90 years of Montecristo and 150 years of Romeo y Julieta. To honor these significant milestones, the company planned to release special cigars, with the 150th Anniversary edition among the most notable Romeo y Julieta launches in over a decade. While Altadis U.S.A. itself isn’t quite 150 years old, the Romeo y Julieta brand dates back to 1875 in Cuba. Altadis collaborates with various partners, and what makes the 150th Anniversary release particularly special is its tobacco. The selected tobaccos come from some of Altadis' key agricultural partners, including AJ Fernandez, José Mendez & Co., Plasencia S.A., and the Turrent family.