Facing unprecedented challenges during the COVID-19 pandemic, senior living providers responded with courage and resilience. Offering a behind-the-scenes look, Cindy Baier, President and CEO of Brookdale Senior Living, returns to NIC Chats to discuss her new book, Heroes Work Here, with Beth Mace. Baier shares how the book preserves these caregivers’ important role in history from their efforts to save lives throughout 2020 and 2021 and serves as a guide for leaders who are navigating unchartered waters.  

Hear how Brookdale’s heroes responded to the public health crisis and the steps Baier took as a leader to make employees feel valued and listened to. All net proceeds from the book will go to Brookdale’s associate compassion fund, which provides financial assistance to eligible associates facing financial challenges. “This really is the story of our incredible associates, our everyday heroes, so it's only fitting that the proceeds from the book should go back to support them when they need it most,” said Baier.  

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