As part of NIC's Active Adult podcast series, host Caroline Clapp sits down with Kimberly Byrum, Managing Principal, Multifamily, at Zonda Advisory Group, to share insights on how developers and investors can use data to identify the right markets and product for active adult rental communities.
Byrum draws on Zonda's market study work to explain how demand sizing for active adult differs from conventional multifamily — shifting from jobs-driven econometric models to a more demographic-driven approach centered on financial characteristics, the existing pool of 55-plus renters, and mobility patterns. The conversation covers current supply and occupancy trends, how to track a market's development pipeline, and a framework for evaluating and ranking markets.
The episode also dives into product fundamentals — unit mix, optimal project size, and market penetration and saturation analysis — along with which amenities deliver the strongest ROI. Byrum wraps up with a candid look at common site-selection mistakes and where she sees underwriting standards heading as the sector matures.
This episode offers a practical, data-backed look at how to evaluate markets and products for active adult today. Thank you to Treplus Property Management for sponsoring this episode.
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