In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy.

Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. In this episode, we covered:

• Why marketers can’t afford to sleep on mobile-first indexing
• How Passage-based ranking will impact how we create content
• The best opportunities to claim more real estate in SERPs (spoiler: it’s not blue links)
• How to start future-proofing your SEO strategy today

Resources:

We covered A LOT of topics on this episode, so here’s some more content to feast on.

• Want to go deep on Entity Understanding and Mobile-First Crawling? Then Cindy has a five part series that covers pretty much everything. Start with part one.
• Watch Cindy’s webinar on Mobile-First Indexing and The Story Your Data Isn’t Telling You.
• Get the full lowdown on Passage-based ranking.
• Learn how mobile-first indexing impacted local businesses when it first rolled out.