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Cinema-As-A-Service: Meet Bas van Heek, Director Strategic Marketing at Barco
Tune in to Episode 4 of the Product-As-A-Service Champions Podcast! Join Yann Toutant, CEO of Black Winch and Bas van Heek, Director Strategic Marketing at Barco Cinema as they discuss the evolution of cinema technology and the shift towards a Cinema-as-a-Service model.
Key insights include:
- Barco’s model focuses on delivering quality projection, not just hardware.
- Cinema-As-A-Service lets cinemas focus on the experience, not maintenance.
- Pricing is based on image quality (14 Foot-lamberts), not equipment uptime.
- Sustainability begins with designing products for responsible business models.
- Key advice: Start small, set goals, and prioritize partnerships over perfection.
Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.
View all episodes
By Black WinchTune in to Episode 4 of the Product-As-A-Service Champions Podcast! Join Yann Toutant, CEO of Black Winch and Bas van Heek, Director Strategic Marketing at Barco Cinema as they discuss the evolution of cinema technology and the shift towards a Cinema-as-a-Service model.
Key insights include:
- Barco’s model focuses on delivering quality projection, not just hardware.
- Cinema-As-A-Service lets cinemas focus on the experience, not maintenance.
- Pricing is based on image quality (14 Foot-lamberts), not equipment uptime.
- Sustainability begins with designing products for responsible business models.
- Key advice: Start small, set goals, and prioritize partnerships over perfection.
Need further As-A-Service inspiration? Head over to www.blackwinch.eu and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.