Circle Live

“Digital alchemy follows a very simple formula: turning problems into content, then turning the solutions that you come up with into products. It’s a compounding thing that makes up a very simple but no less impactful content flywheel.”

While each web designer’s journey looks different, there comes a time in every career when it’s necessary to change destinations or forge a new path forward.

Discover how to recognize when it’s time for a career pivot at October’s Circle Live with one of Circle Day’s most popular speakers, Omari Harebin. We discussed Omari’s journey to becoming a Squarespace web designer and the decisions he made along the way to work toward a more flexible, fulfilling, and profitable career.

Omari Harebin is a Squarespace mentor, marketing expert, and self-described digital alchemist. In his new book, The Corporate Dropout, Omari tells his story of his experience embracing discomfort to drive forward toward success.

During our October episode, we discussed:

• Omari's new book, The Corporate Dropout
• The journey toward Squarespace web design
• Benefits of working for yourself
• Benefits of working on yourself
• What's digital alchemy? 

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

For the first time ever, we brought Circle Live to the Squarespace office in Dublin, Ireland, for a special episode with Teresanne O’Reilly, founder and managing director of The Forest. 

This special episode featured the best advice and insights we learned at Circle Day 2024. 

Highlights:

• Teresanne’s journey creating a strategy-first website design company
• How to position your brand more strategically 
• Actionable advice from Circle Day sessions

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

A positive client relationship is the foundation of every great web design project. But with so much work to support every step of the way, creating an effortless client experience takes a whole lot of effort. 

Get the tools to strengthen and streamline your client relationships in this episode of Circle Live featuring the team from ChowNow. We discuss how ChowNow extends the delight of in-person hospitality into digital experiences and how you can deliver better service by finding the right clients, curating your customer journey, and ensuring success once your project is complete.

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

After working as an executive at companies such as PepsiCo and Old Navy, Philip now works as a creative entrepreneur and shares his business expertise with over 290,000 YouTube subscribers. In this episode of Circle Live, Philip joins hosts Sam Z. and Sarah G. to share how entrepreneurs and businesses of all sizes can grow their following and client base by creating smarter, more effective, and refreshingly human lead magnets. 

Conversation highlights: 
00:00 Intro
05:33 First steps to a lead magnet
07:06 Best performing lead magnets
08:06 Measuring conversions
09:30 Reusing content
11:20 Not doubling up efforts
13:44 Finding your customer avatar
16:56 Automation
20:11 Keeping content fresh
24:32 Philip's career journey
31:43 Balancing content creation with client work
33:35 YouTube conversions workflow
34:28 Lead magnets in Squarespace
35:15 Content pillars and topics
38:27 Closing clients on Zoom

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

In this episode, we discover how to calculate the value of your services with Circle member and founder of Squarestylist, Rache De Luna. As an accomplished designer and mentor to over 500 students, Rache De Luna knows a thing or two about the price of web design projects. From accurately assessing project scope to determining when it’s time for a raise, learn the process behind pricing your services by joining this month’s episode.

Chapters: 
00:00 Intro
02:16 Service offerings survey results
04:54 What attendees offer
06:47 Rache intro
07:35 Rache's pricing structure
09:27 Getting to $12,000
13:31 Rache's pricing calculator
19:29 Basic pricing tips
23:55 Scoping work
28:05 When to raise prices
29:50 Pricing psychology tips
33:31 Pricing for microbusiness
35:00 Talking about pricing 
36:01 Pricing for templates
39:43 Handling changing scope

Resources: 
Rache's pricing guide: https://www.squarestylist.com/pricing-guide
How to Pick the Right Pricing Plan for Your Client: https://pros.squarespace.com/blog/squarespace-plans

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

As many businesses hit either a mid-year lull or seasonal rush, now’s the time for you and your clients to fine-tune your email marketing and discover new ways to activate customers.

Discover how to make the most of the middle months in this episode of Circle Live featuring brand marketing expert Adebukola Ajao. We’ll discuss how to maintain momentum throughout the seasons with email campaigns and fun, fresh, and original digital marketing strategies.

Resources:
How to Sell Email Campaigns: pros.squarespace.com/blog/how-to-sell-email-campaigns
Adebukola's small business resources: forallthingsdigital.com/home/sqsp-live-resources-may-2024
5 Ways to Attract Clients This Summer: pros.squarespace.com/blog/summer-season-web-design
5 Ways to Grow Your Email Subscriber List: pros.squarespace.com/blog/how-to-grow-your-email-list

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

When it comes to digital marketing, everything is content and content is everything. Whether it’s videos, blog posts, newsletters, podcasts, or any other medium you can imagine, creating the right content to attract new clients can often feel like a mystery.

This episode of Circle Live features business educator and content queen Paige Brunton. We discuss the most important lessons and strategies that helped Paige create an effective, authentic, and scalable content marketing strategy as one of the internet’s top Squarespace creators. Learn her tips CTAs, freebies, email lists, video, and everything under the content umbrella.

Resources:
Paige Brunton's Content Outlines: https://www.paigebrunton.com/outlines
Which Client Strategy Are You? Quiz: https://www.paigebrunton.com/quiz

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

Thinking about money is an inescapable part of running your business. Whether you’re a solopreneur or a full-time employee, it’s possible to spend endless hours focused on how to get it, how to save it, and how to make more of it.

In this episode of Circle Live, we discuss ways to earn and spend your money more efficiently with Circle member Justin Mabee. We cover how Squarespace Circle can help you unlock more income, along with additional inspiration to keep your revenue streams flowing.

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

Learn how we pulled everything together for the Big Game ad, Hello Down There, in our February episode of Circle Live. Niamh Grunfeld (Senior Creative Writer) and Gina Kim (Art Director) from the Squarespace Creative team will share the stories, strategies, and choices made along the way to help you get inspired for your next big project.

Conversation Highlights
0:00 Intro
6:16 The creative process starts with lists. What kind of lists?
8:11 When did the idea for an ad about aliens start to emerge?
11:17 What did the initial script look like?
12:37 How did Martin Scorcese get involved?
14:13 What was it like working with a legendary director?
23:06 How did you develop the voice of the aliens after coming up with this idea to create a site about them?
25:22 Visually, how did you make the aliens fit the script?
30:21 How many people do you have in your creative team when you are brainstorming a new ad campaign and what are their roles?
33:19 ​​How do you find inspiration for website design and copy?
36:43 As a copywriter, how do you approach your work drafting early scripts for ads like this?
39:22 What was your personal favorite moment in the process of creating this ad?

Resources
Hello Down There: https://www.squarespace.com/hello-down-there
Spring product preview: https://thisis.squarespace.com (password: Circle) 

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/

In an industry that moves at the speed of the internet, it can be challenging to keep up with best practices, how your peers operate, and whether or not your business is on track. To help benchmark your design practice, we compiled our first-ever industry report, The State of the Web Design Industry, based on a survey of 1,000 Circle members. 

In this episode, hosts Sam Z. and Sarah G. learn how the highest-earning web designers operate differently from the rest. Squarespace’s Jeremy Schwartz and Katherine Wernet join Circle member and founder of byCrawford, Sam Crawford, to discuss: 

• What designers are charging for their projects
• How much designers make from web design
• The ways high earners run their businesses
• Additional services designers offer their clients
• How to stay creatively fulfilled as a web designer

If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss

Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events

To learn more about Circle, check out some resources below:

• Circle overview: https://www.squarespace.com/circle
• Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
• Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
• Circle blog: https://pros.squarespace.com/