How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows explored the various dimensions of communicating for results that matter, from knowing what’s keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to share those results with leaders.
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