Circle of Fellows #78: Communication for the New Business Focus on ESG

The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance.

Businesses can be rewarded in many ways when they act in a responsible manner. Through committed ESG performance, businesses can gain legitimacy; a stellar reputation; government support; strong brand equity; increased investment from socially responsible investors; attract socially conscious consumers; entice talent and gain employee trust and loyalty. In this evolving business context, we look at what role communication needs to play.

Four IABC Fellows discussed a variety of issues and challenges related to ESG communication in a panel discussion recorded on February 17, 2022.Continue Reading →

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