Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That’s not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization’s overall ROI? What are valid alternatives to ROI that company leaders will appreciate when communicators share them?
Four IABC Fellows gathered at noon ET on Thursday, April 15, 2021, to discuss these and other questions.Continue Reading →
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Circle of Fellows #63: Communications and ROI

A monthly conversation among Fellows of the International Association of Business Communicators (IABC)

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Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network, or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you.
Our panelists shared insights into the certification journey— from preparation to examination and beyond. They will also share personal anecdotes and professional advice on leveraging this certification to its fullest potential for individual career growth and organizational success.Continue Reading →
The post Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? appeared first on FIR Podcast Network.

Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION?

Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key topics essential for communication professionals at any career stage. Delve into important areas like the IABC Global Standard, Career Self-Assessment, and the IABC Proficiency Matrix. Learn from experts about negotiating salary, bonuses, and job titles when considering a new role, collaborating with recruiters, and effectively showcasing your skills in interviews and resumes. Discover strategies to enhance your expertise through library resources, partnerships, lectures, and university engagement opportunities. Focus on aligning personal values with career decisions, setting clear goals, utilizing support systems for knowledge expansion, embracing change, prioritizing certification, and committing to continuous learning.Continue Reading →
The post Circle of Fellows #102: Research, Plan, and Manage Your Communication Career appeared first on FIR Podcast Network.

Circle of Fellows #102: Research, Plan, and Manage Your Communication Career

In the 100th episode of “Circle of Fellows,” Brad Whitworth and Shel Holtz presented short video and narrative contributions from many Fellows of the International Association of Business Communicators, each of whom will present their best advice, most meaningful insight, useful observation, significant memory, or whatever they felt like sharing. The program of short Fellows contributions wraps up in episode 101 with more ideas, suggestions, recommendations, and guidance for communicators from this group of skilled and experienced professionals.Continue Reading →
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Circle of Fellows #101: More IABC Fellows Share Their Best Insights and Advice

It's hard to believe, but this is the 100th "Circle of Fellows." To celebrate, we opted to try something new. (Don't worry, we'll return to our panel discussion format in March.) We asked our Fellows to contribute their best insights and/or advice in a short video or as text. We got more than we could fit in a single episode! The first batch are in this 100th episode, with the rest set for debut in episode 101, scheduled for February 15 at noon ET.
Sharing their thoughts in this episode are Priya Bates, Lee Hornick, Jennifer Wah, Martha Muzychka, Dave Orman, Mary Ann McCauley, Rajeev Kumar, Brenda Siler, Barbara Gibson, Stephanie Griffiths, Alice Brink, Ned Lundquist, Neil Griffiths, Suzanne Salvo, Ian Hawkins, Jim Lukaszewski, John Finney, Cindy Schmieg, Amanda Hamilton-Attwell, Zora Artis, Mark Schumann, Robin McCasland, Les Potter, and Barbara Puffer. It's a remarkable collection of learning from some of the best organizational communicators in the world.Continue Reading →
The post Circle of Fellows #100: Insights and Advice from IABC Fellows appeared first on FIR Podcast Network.

Circle of Fellows #100: Insights and Advice from IABC Fellows

The past year has been — to put it mildly — consequential. If nothing else, the rise of Generative Artificial Intelligence has dramatically altered the communication landscape. But AI isn’t the only issue that faced communicators in 2023. From remote and hybrid work communication and the evolution of social media (as Twitter flails and younger demographic groups move away from the big dominant networks) to attacks on corporate DEI initiatives and rising levels of misinformation and disinformation, it has been a busy year! Moderator Shel Holtz, SCMP, joined four IABC Fellows for a look back on these issues and trends and how they will shape communication practices in the years ahead.Continue Reading →
The post Circle of Fellows #99: A Look Back at 2023 in Communications appeared first on FIR Podcast Network.

Circle of Fellows #63: Communications and ROI

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