07.20.2019 - By [email protected]
With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your communication activities. What and how to measure in order to best inform your work and demonstrate communication impact is the next topic for discussion on Circle of Fellows. Episode #47 of the broadcast will explore measurement for both internal and external communication activities.
IABC Fellows Neil Griffiths, Jim Shaffer, Angela Sinickas, and Stacy Wilson participated in a panel discussion moderated by Shel Holtz that explored various dimensions of metrics in communication, from measuring communication effectiveness to sharing information derived from data.Continue Reading →
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