Circle of Fellows #47: Cracking the Metrics Code

With so much data available, it can be difficult to determine what information is actually useful to track to measure the success of your communication activities.  What and how to measure in order to best inform your work and demonstrate communication impact is the next topic for discussion on Circle of Fellows. Episode #47 of the broadcast will explore measurement for both internal and external communication activities.

IABC Fellows Neil Griffiths, Jim Shaffer, Angela Sinickas, and Stacy Wilson participated in a panel discussion moderated by Shel Holtz that explored various dimensions of metrics in communication, from measuring communication effectiveness to sharing information derived from data.

The next “Circle of Fellows” is scheduled for noon ET on Thursday, August 15, on “Aligning content strategy with a changing media landscape.”

About the panel

Neil Griffiths, ABC, Chart.PR, IABC Fellow, is Senior Manager, Global Communication & Global Inclusion Lead at ERM, the world’s largest sustainability consultancy. Neil has worked in communication management for 15+ years in public, private and non-profit organizations. Neil is a serial volunteer and has held a number of leadership positions on global committees within IABC, including the inaugural Global Communications Certification Council. Neil was Chair of the 2018 IABC World Conference to be held in Montreal in June 2018. He has been recognized with awards for his leadership within the profession, being made IABC Fellow in June 2019. Together with co-author Deborah Hinton, Neil has published two studies on the current and future state of the communication profession and has spoken on the topic at several conferences. Neil holds the Freedom of London and is a member of the Company of Public Relations Practitioners.

Stacy L. Wilson, ABC – Stacy helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, industries such as mining, oil & gas, healthcare, utilities, manufacturing, etc. She is an international speaker and enthusiast of bluegrass music, hiking, food, and whiskey.

Jim Shaffer is a business advisor, leadership coach, author, and speaker. As leader of the Jim Shaffer Group, he helps organizations accelerate results through superior strategy execution. The Jim Shaffer Group creates hard business results by translating the business strategy to the people who need to implement it, aligning systems, processes, and culture to make the gains sustainable. Jim was an architect and leading practitioner of Towers Perrin’s (now Towers Willis Watson) change management consulting practice. He designed and produced the IABC Academy Course, “Managing Change Communication to Drive Results and Value.” Some of his change management clients have included: Abbott, ConAgra Foods, FedEx, IBM, ITT, Mayo Clinic, Medtronic, Owens Corning, Pfizer, Toyota.

Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations, and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations and worked as a senior consultant and practice leader at Hewitt and Mercer. She is the author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 50+ articles in professional journals can be found on h...