Circle of Fellows

Circle of Fellows #37: The Blurring Lines Between Communication Functions

09.22.2018 - By [email protected]Play

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Disciplines and functions are converging within organizations—and that can lead to more efficient, successful companies. But to blend functions easily, communication professionals will need to collaborate with other disciplines and departments, including through cross-functional training. It is equally important that communication leaders cast a more disciplined eye on the competencies of their staffs while exploring new models for the structure of communications within their organizations. Four IABC Fellows met on a Google Hangout on Air on Thursday, September 20, to discuss the blending and reshaping of internal and external communication -- as well as marketing and corporate communications -- in this hour-long conversation that included questions from communicators watching the panel in real time.Continue Reading →

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