Circle of Fellows #54: The Business Impact of Communication

Communications — internal and external — are cost centers. Other cost centers, like Human Resources, have transformed themselves from bureaucratic necessary expenses to vital business partners whose work directly affects business performance. Communications can (and does) have a direct effect on business when managed and measured strategically, but far too many communication functions still focus on message outputs than on improving productivity or other business elements that matter to the company’s leadership.

In episode 54 of Circle of Fellows, four IABC Fellows discussed how communicators can make this transition from a cost center to vital business partner. Shel Holtz moderated the panel that included Priya Bates, Neil Griffiths, Ned Lundquist, and Jim Shaffer.Continue Reading →

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