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Circular Design: Systemic Innovation
Implementing Circular Design Principles
How do you design circular systems, not just circular products?
In this episode, Anne Farken from Designworks, a BMW Group Company, talks about why circular design is not only about the product itself, but about the ecosystem around it. The conversation looks at the gap between saying design should be integrated from the beginning and actually thinking product and business model together from day one.
What you'll hear in this episode:
• How to design the product ecosystem and integrate product development, business model, and value creation from day one
• The role of designers in translating business model insights into product requirements and facilitating integration across teams
• Why the more you rethink a product, the more you need tolerance for ambiguity and alignment across teams
The episode also touches on why constraints and tradeoffs should be seen as creative opportunities.
This is the final episode in the series Implementing Circular Design Principles, produced in collaboration with the German Design Council.
The series explored how design decisions shape circular outcomes at the material, product, and system level, following the principles of Rethink, Reduce, Reuse, and Recycle.
People
Anne Farken, Associate Director Sustainability & Creative Consulting at Designworks, a BMW Group Company
https://www.linkedin.com/in/anne-farken-30bb823/
Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/
Chapters
00:00 Introduction
02:15 Personal Insights on Circular Products
04:59 Ecosystem Interaction in Circular Design
08:34 Examples of Circular Products
11:56 The Role of Designers in Circular Economy
16:34 Integrating Knowledge and Expertise
20:16 Tools and Mindset for Circular Thinking
About
BMW Group Designworks is the innovation studio of the BMW Group. Around half of its projects are delivered for clients beyond the automotive industry through its design and creative consulting services, operating from studios in Munich, Shanghai, and Los Angeles.
Working across diverse industries allows Designworks to generate valuable outside-in impulses that fuel collaborative projects with the BMW Group’s brands.
In parallel, third-party clients leverage the studio’s automotive know-how by working with Designworks.
Further Links
Find more information about:
Circular Design Summit: https://www.german-design-council.de/en/circular-design-summit
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/circular-design-systemic-innovation/
View all episodes
By Patrick Hypscher
5
11 ratings
Implementing Circular Design Principles
How do you design circular systems, not just circular products?
In this episode, Anne Farken from Designworks, a BMW Group Company, talks about why circular design is not only about the product itself, but about the ecosystem around it. The conversation looks at the gap between saying design should be integrated from the beginning and actually thinking product and business model together from day one.
What you'll hear in this episode:
• How to design the product ecosystem and integrate product development, business model, and value creation from day one
• The role of designers in translating business model insights into product requirements and facilitating integration across teams
• Why the more you rethink a product, the more you need tolerance for ambiguity and alignment across teams
The episode also touches on why constraints and tradeoffs should be seen as creative opportunities.
This is the final episode in the series Implementing Circular Design Principles, produced in collaboration with the German Design Council.
The series explored how design decisions shape circular outcomes at the material, product, and system level, following the principles of Rethink, Reduce, Reuse, and Recycle.
People
Anne Farken, Associate Director Sustainability & Creative Consulting at Designworks, a BMW Group Company
https://www.linkedin.com/in/anne-farken-30bb823/
Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/
Chapters
00:00 Introduction
02:15 Personal Insights on Circular Products
04:59 Ecosystem Interaction in Circular Design
08:34 Examples of Circular Products
11:56 The Role of Designers in Circular Economy
16:34 Integrating Knowledge and Expertise
20:16 Tools and Mindset for Circular Thinking
About
BMW Group Designworks is the innovation studio of the BMW Group. Around half of its projects are delivered for clients beyond the automotive industry through its design and creative consulting services, operating from studios in Munich, Shanghai, and Los Angeles.
Working across diverse industries allows Designworks to generate valuable outside-in impulses that fuel collaborative projects with the BMW Group’s brands.
In parallel, third-party clients leverage the studio’s automotive know-how by working with Designworks.
Further Links
Find more information about:
Circular Design Summit: https://www.german-design-council.de/en/circular-design-summit
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/circular-design-systemic-innovation/