Cited and Chosen Podcast

Cited and Chosen Podcast

By GayathriBusinessMarketing
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Cited and Chosen Podcast episodes

  • The Proof Moved

    In early October 2026, ChatGPT-attributed traffic fell sharply across the industry. The evidence suggests many visits hadn’t disappeared; their tracking had. For one week, the tags that let analytics tools recognize ChatGPT referrals went dark, dashboards read zero, and every team watching AI search had to ask: if I can’t see the proof, is the proof still there?

    In this episode, Gayathri unpacks that week using the airport arrivals hall analogy, separates lost visits from lost attribution, and walks through what actually held up: the numbers, the studies, and a practical three-signal cross-check any product marketer can run.

    In this episode

    * Why your ChatGPT traffic “disappeared,” and why most of it probably didn’t

    * The exact GA4 recipe for finding AI traffic your reports mislabeled as Direct

    * What makes a piece citable: Ross Simmonds’ four Es and Evan Goldberg’s four Ms

    * The studies behind the AI search shift, dated and scoped honestly

    * Why Google’s Universal Cart shortens the distance between cited and chosen

    Timecodes

    * 00:00 The premise: a week when dashboards said zero

    * 02:45 The story, week by week: rollout, failure, notice, confirmation, fix

    * 05:50 Why the dashboard says zero, and what GSC actually knows

    * 07:20 The numbers, with their scope

    * 09:45 Three signals used as a cross-check: citations, Direct behavior, conversions

    * 11:58 The quality bar: what makes a piece citable

    * 13:56 The recent studies, dated and scoped

    * 17:46 What this means for product marketing

    Cited & Chosen is a GEO + product marketing podcast about getting cited in AI answers, and choosing what earns it. New episodes land on Substack, Spotify and Apple Podcasts.

    Sources

    * www.seroundtable.com

    * www.searchenginejournal.com

    * www.linkedin.com

    * openai.com

    * www.semrush.com

    * searchengineland.com

    * surferseo.com

    * ahrefs.com

    * lilyraynyc.substack.com

    * exitfive.com

    * www.linkedin.com

    * blog.google

    * support.google.com

    * support.google.com

    * support.google.com

    * developers.google.com

    * delante.co



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit citedandchosen.substack.com
    20 min

About Cited and Chosen Podcast

From the publisher's feed

Why do AI answers cite some brands and recommend others? This episode breaks down the difference between getting cited and getting chosen: why citation consistency is probabilistic, how search intent…