I keep seeing people ask: do I really need schema markup for AI visibility, or is it just a buzzword? Short answer — mostly yes, but not for the reason most people think.

In episode 2 of Cited: Voice Notes, I break down what schema actually is (structured data that labels your content), the myth that AI "reads your schema and skips a step" (it mostly reads your visible text), and where schema's value really comes from — Google's rich results and AI Overviews, which pull from Google search. The thing that actually makes you quotable? The answer-first structure underneath. Schema labels it; structure makes it liftable. Do both.

In this episode:
- Why schema helps — but not the way most people think
- What schema actually is, in plain terms
- The schema types that matter most (FAQ, Article, Organization + Person, Product)
- The catch: it has to match what's actually on the page
- Why it's basically expected now if you're doing best practices

Full written version + transcript: https://lsxpartners.com/podcast/do-i-need-schema-for-ai-visibility

Hosted by Laura Seelinger, founder of LSX Partners — AI visibility (AEO/GEO) strategist helping brands get cited by AI.

Is AI visibility just SEO with a different name?

Is AI visibility — AEO/GEO — just SEO with a new name? Not exactly. In episode 1 of Cited: Voice Notes, I answer it by voice note: they're not the same thing, but SEO is far from dead. You run them in parallel and merge the two systems — keep doing your SEO (keyword rankings, blog optimization) while overlaying AI-visibility practices on top.

That means definition blocks, way more FAQs than content marketers are used to, and rethinking how your product and category pages are structured. The big lift is third-party citations — getting mentioned on the sources AI actually trusts (Reddit, product reviews, industry publications) by activating your PR arm. And then the technical plumbing most marketers never expected to touch: schema and llms.txt.

In this episode:
- Why SEO and AI visibility aren't the same thing — but SEO isn't dead
- Running SEO and AEO/GEO in parallel, and merging the two systems
- The AI-visibility practices you overlay (definition blocks, more FAQs, restructured pages)
- The big lift: third-party citations and activating your PR arm
- The technical plumbing: schema and llms.txt

Full written version + transcript: https://lsxpartners.com/podcast/is-ai-visibility-just-seo

Hosted by Laura Seelinger, founder of LSX Partners — AI visibility (AEO/GEO) strategist helping brands get cited by AI.