Host Jeremy C. Park talks with Mike Coffey, Founder and CEO of BlueCotton, along with Julie Denton-Price, Co-Owner and Chief Revenue Officer, who both highlight the custom screen printing and embroidery company located in Bowling Green, Kentucky, just one hour north of Nashville, Tennessee. BlueCotton ships custom orders all over the country to clubs, groups, organizations and businesses who are looking to Mark the Moment. Mike and Julie discuss BlueCotton's comprehensive apparel production capabilities and the power of focusing on the employee experience. They detail their personal development classes and investment opportunities for employees, as well as their community involvement and philanthropic efforts, which enable the success to the company to be a win for all involved. This focus on the employee experience has helped drive turnover down from 108% to just 33% in two years and has helped the company double revenue over the last three years and grow to 130 employees.
Blue Cotton's Entrepreneurial Journey
Mike Coffey shares how he started BlueCotton in 1991 as a temporary T-shirt selling venture while he awaited his CPA exam results, and how that "temporary bridge" found quick success and has grown and evolved to now employ 130 and serve thousands of customers weekly. Julie shares a personal story of appearing on Wheel of Fortune, which she pursued after her 4-year-old son encouraged her to chase her dreams, emphasizing the importance of getting out of your comfort zone to create special opportunities.
BlueCotton: Custom Apparel Experiences
Mike and Julie highlight BlueCotton, a custom screen printing and embroidery business located in Bowling Green, Kentucky, that specializes in creating personalized apparel for events, milestones, and causes. They emphasize the company's focus on customer experience, highlighting how their products can capture and preserve meaningful memories through apparel and "Mark the Moment."
BlueCotton's Apparel Production Capabilities
Mike and Julie describe BlueCotton's comprehensive apparel production capabilities, including their work with major brands, in-house design team, and production facility in Bowling Green, Kentucky, which employs 130 people with extensive experience. Mike highlights their ability to handle both custom designs and self-submitted graphics through their website, while maintaining quality control through having all operations under one roof. Mike and Julie then discuss the power of focusing on the employee experience, noting that their commitment to staff development has significantly reduced turnover and led to increased revenue and growth.
Reducing Turnover With Development Initiatives
Mike and Julie discuss how BlueCotton reduced employee turnover from 108% to 33% over the last two years through programs like personal development classes and a Bitcoin investment initiative. The company offers 1-hour life improvement classes to its workers, covering topics like finances, nutrition, and leadership. In addition, BlueCotton provides Bitcoin rewards to employees who stay for 5 years, as part of their investment strategy that began in 2020.
Employee Engagement and Personal Development
Mike and Julie discuss how their company's focus on employee engagement and personal development has transformed their culture over the past five years. They highlight initiatives including financial education, investment opportunities, and positive thinking programs, which have helped employees feel more invested in the company's success. They emphasize that this focus on personal growth has not only improved employee morale and performance but has also positively impacted their customer experience.
BlueCotton's Community Philanthropy Initiatives
Julie discusses BlueCotton's community involvement and philanthropic efforts, highlighting their work with nonprofits and support for responsible, fiscally-minded employees. Julie shares an example of an employee award that encourages charitable giving, and then provides website and contact information for those interested in learning more about BlueCotton's initiatives and how they have focused on the employee experience.
Visit https://www.bluecotton.com to learn more and connect with BlueCotton.