Understanding how to measure the effectiveness of each stage of the customer journey is one of the most critical competencies in digital marketing. Without the right Key Performance Indicators — that is, Key Performance Indicators — attached to each ...

CJM KPIs and metrics by stage

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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CJM KPIs and metrics by stage

CJM KPIs and metrics by stage