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Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn't the perfect version of your story. It's the honest one. When you reframe your story to show what you've been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an impact?

In this episode, host Kyle Reed talks to John O'Leary, a speaker, author, and the real-life inspiration behind the new movie Soul On Fire. John shares how surviving a fire as a child shaped his life and how he learned to stop hiding his story and start using it to help others. You'll hear how telling your story honestly can grow your impact, connect with your audience, and even become your strongest marketing tool. Listen in to learn how to build the kind of trust that makes people want to connect and do business with you.

Watch Soul On Fire on Amazon Prime HERE, check out John's website HERE, or buy one of his books HERE.

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

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This Christmas, you can shine the light of Christ into places of darkness and pain with a purchase from the Joni and Friends Christmas catalog. You are sending hope and practical care to people with disabilities, all in the name of Jesus!

Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org.

Find more encouragement on Instagram, TikTok, Facebook, and YouTube.

Maybe your life resembles a Bethlehem stable. Crude in some spots, smelly in others. Not much glamour. You do your best to make the best of it. But try as you might, the roof still leaks, and the winter wind still sneaks through the holes you just can’t seem to fix. You’ve shivered through your share of cold nights and you wonder if God has a place for a person like you.

Find your answers in the Bethlehem stable. The story of Christmas is the story of God’s relentless love for us. The moment Mary touched God’s face is the moment God made his case: there is no place he will not go. No place is too common, no person is too hardened, no distance is too far. There is no person he cannot reach. There is no limit to his love.

Read more Because of Bethlehem

For more inspirational messages please visit Max Lucado.

Hippocrates (ca. 460–375 bc) brought medicine out of the realm of the superstitious and into the light of testing and observation. But he didn’t lose sight of the patient’s humanity. “It is far more important to know what person the disease has,” he said, “than what disease the person has.”

The apostle Paul cared for a church with multiple problems, yet he saw the humanity of each member—including a man who’d committed a sin “that even pagans do not tolerate” (1 Corinthians 5:1). Paul dealt strongly with the “disease,” and the man repented. Now, as he wrote another letter to the church in Corinth, Paul had affirming instructions for all of them. He recognized that this man’s sin had affected everyone. “He has grieved all of you to some extent,” he said (2 Corinthians 2:5). But since the man had turned from his sin, Paul said, “Reaffirm your love for him” (v. 8).

His motivation was clear: “I wrote you out of great distress and anguish of heart and with many tears, not to grieve you but to let you know the depth of my love for you” (v. 4). He knew them all. And he loved them.

Sin affects us all. Behind each sin is a human being. When we’ve been wronged, it may be difficult to work toward restoration, yet that’s what God calls us to do. Know the person. Then, in Christ’s strength, love them.

When I led a ministry for moms of preschoolers, we hunted for an image to describe the unending demands that mothers experience. Changing diapers. Wiping noses. Picking up toys. It turns out the image was right in front of us: a disposable juice box, collapsed in on itself. Moms can feel like empty juice boxes. That ministry served moms by leading them to the Source of living water that can fill them to the full—Jesus.

In John 7, Jesus went to the Festival of Tabernacles (v. 12), commemorating God’s provision during the Israelites’ wilderness wanderings. This festival included a water-pouring rite symbolizing the fruitfulness that only moisture produces and foreshadowed the spiritual rain the Messiah would bring. Jesus fulfills what the ancient festival anticipated. “Let anyone who is thirsty come to me and drink. Whoever believes in me, as Scripture has said, rivers of living water will flow from within them” (vv. 37-38).

At times, we can feel like empty containers. Weary from caregiving. Worn from working. Exhausted by everyday responsibilities. The unending demands draw us dry! But when we live in relationship with God, He provides springs of living water within our heart to refresh and refuel us no matter how many cares and concerns try to drain us.

In the midst of colorful creations made from old plastic bottles cut to resemble feathers and even lampshades, a tour guide at the New Orleans museum shared the thinking behind the use of such material. “For a city that’s had such hardship, we’ve also learned to use what we have to create joy and beauty. We don’t focus only on the hard times; we celebrate the resilience.”

Nehemiah and the Israelites also faced hardship but resiliently pressed on in God’s joy. They’d been captured and taken away from their home, and at last were able to return to Jerusalem from exile (Nehemiah 4:7-12). But upon arriving, they still faced opposition to rebuild the wall that protected Jerusalem (Nehemiah 6). Even after the wall was completed and they gathered for a celebration, hearing the words of God’s law, their spirits were heavy. They were “weeping as they listened” (8:9). But Nehemiah reminded them that they could find joy and strength in God—remembering who He was and what He’d brought them through. Nehemiah told them, “The joy of the Lord is your strength” (v. 10).

Focusing on God can give us joy and strength too, especially when our circumstances seem dire. God’s ability, character, and the Scriptures can renew our minds and bring us joy (v. 12)—providing the strength and resilience we need.

Journalist and author William J. Kole joins me to unpack the deep and often hidden ties between white evangelicalism, politics, fear, and America’s gun culture. Drawing from his new book In Guns We Trust, Bill shares how his own ministry collided with concealed weapons, why fear has shaped so much of the church’s response to gun violence, and how Christian nationalism and the idolizing of the Second Amendment have influenced our national crisis. We talk about the shift from historic Christian nonviolence to the embrace of firearms, the political power that keeps common-sense reforms stalled, and what other countries have done to reduce mass shootings. We also explore why “thoughts and prayers” aren’t enough and what a truly pro-life ethic demands of us today. If you long to break cycles of violence and return to the nonviolent way of Jesus, this is an essential and challenging conversation.

William J. Kole is a veteran journalist and a former foreign correspondent who has reported from North America, Europe, Africa, and the Middle East. As Vienna bureau chief for The Associated Press, he wrote extensively on the nexus of crime, the weapons trade, arms trafficking and terrorism across Eastern Europe.

His evangelical credentials are as extensive as his journalistic ones: He’s a former lay missionary for the Assemblies of God, a worship leader at evangelical churches in Europe and around his native New England, and served as board president of Dorcas USA, an international Christian relief and development agency.

Kole was AP’s New England bureau chief when a gunman armed with a military-style assault rifle massacred 20 first-graders and six adults at Sandy Hook Elementary School in Newtown, Conn. Earlier in his career, he was a lead writer on the car crash that killed Britain’s Princess Diana, and he also covered the arrest of former Yugoslav strongman Slobodan Milosevic, the death of Pope John Paul II, and Kosovo’s independence. His many awards include one from the Society of American Business Editors & Writers for an investigation into the exploitation of undocumented immigrants by the Walmart retail chain.

Kole, who speaks French, Dutch and German, studied journalism at Boston University and was a journalism fellow at Columbia University in New York and the National Press Foundation in Washington, D.C. Now an editor for Axios, he lives in Providence, R.I., and Paris.

Bill's Book:

In Guns We Trust

Bill's Recommendation:

Jesus and John Wayne

Connect with Joshua: [email protected]

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This Christmas, you can shine the light of Christ into places of darkness and pain with a purchase from the Joni and Friends Christmas catalog. You are sending hope and practical care to people with disabilities, all in the name of Jesus!

Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org.

Find more encouragement on Instagram, TikTok, Facebook, and YouTube.

Hollywood would recast the Christmas story. Joseph’s collar is way too blue. Mary is green from inexperience. The couple’s star power doesn’t match the bill. Too obscure, too simple. The story warrants some headliners. And what about the shepherds? Do they sing? A good public relations firm would move the birth to a big city. The Son of God deserves a royal entry. Less peasant, more pizazz.

But we didn’t design the hour. God did. And God was content to enter the world in the presence of sleepy sheep and a wide-eyed carpenter. No spotlights, just candlelight. No crowns, just cows chewing cud. If God was willing to wrap himself in rags, then all questions about his love for you are off the table. When Christ was born, so was our hope. That’s why I love Christmas.

Read more Because of Bethlehem

For more inspirational messages please visit Max Lucado.

“Dad, can you get me some water?” my youngest daughter asked. “Sure,” I said, bringing her a full cup. She took it wordlessly. Then my oldest daughter made the same request. She didn’t respond either after I got her some water. Annoyed, I blurted out, “Is anyone going to say, ‘Thank you’? Why is that so hard?”

Sometimes there’s nothing like parental frustration to open the door for God to work. Immediately, I felt the gentle nudge of the Holy Spirit: Yes, Adam, why is it so hard to say “Thank you”? Busted. Turns out a lack of gratitude isn’t just my kids’ problem; it’s mine, too.

I don’t know why saying thank you can be so hard, but it certainly seems to be a part of the human condition. In the psalms, however, we see a model for growing in gratitude. There, David and others often praise God amid myriad trials. And a particular phrase frequently precedes their thanksgiving: “I will.”

In Psalm 9:1, David deliberately chooses thankfulness: “I will give thanks to you, Lord, with all my heart; I will tell of all your wonderful deeds.” We might be prone to think of gratitude primarily as a feeling. But David reminds us that it’s also a choice.

Like David, as we choose to cultivate a habit of giving thanks, we can gradually grow to recognize and appreciate God’s goodness in every aspect of life.