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What does it look like to build a company—and a life—rooted in both purpose and profit?
In this episode of Purpose & Profit Podcast, we sit down with William Norvell, a top 1% podcaster, investor, and trusted advisor to faith-driven entrepreneurs. William brings a wealth of experience, from co-founding Faith Driven Entrepreneur and Faith Driven Investor, to his current work with Forte, a company on a mission to democratize mental health in the workplace.
With an MBA from Stanford and a unique journey that spans investment banking, private equity, and startup leadership, William offers a candid, wisdom-filled conversation about faith, business, and the complex human decisions leaders must make. Whether you're a mission-minded entrepreneur or nonprofit leader looking to create sustainable impact, this episode is full of practical insights and vision for a better future.
You’ll Learn:
How William’s journey—from Alabama to Stanford—shaped his views on leadership, purpose, and wealth.
Why values-based investing is more than a trend, and how to align your portfolio with your convictions.
The origin story of Faith Driven Entrepreneur and the gap it sought to fill in the faith and business world.
Why William believes nonprofit CEOs have one of the toughest jobs, and how financial sustainability can shift the paradigm.
What it means to run a Public Benefit Corporation and how that changes decisions from the boardroom to the break room.
A raw take on early team dynamics and how to handle tough leadership decisions with both grace and clarity.
A bold vision for the future, where businesses are inherently purposeful and nonprofits are free from constant fundraising.
Discover more episodes of Purpose & Profit Podcast here.
Get to know your co-hosts, Dave Raley and Carly Berna.
Purpose & Profit Podcast is brought to you by:
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FAITHSEARCH PARTNERS
IMAGO CONSULTING
AVID AI
DICKERSONBAKKER
SHARE
SYNERGY
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
A Joni and Friends Family Retreat is a little slice of heaven on earth! Learn how you be part of providing a Christ-centered, accessible week of respite for families living with disability here.
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Thank you for listening! Your support of Joni and Friends helps make this show possible.
Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org.
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Topics Covered:
The personal journey that shaped Sam’s leadership lens
Why emotional and nervous system regulation matters for leaders
The silent damage caused by misaligned executives
What the WiLD Trust Report reveals about organizational trust
How fear, pressure, and identity confusion derail even well-intentioned CEOs
What it takes to move from aspirational to actualized culture
Signs it’s time to make the hard call—and what happens after
Resources Mentioned:
WiLD Trust Platform
Dr. Rob McKenna’s Composed: The Heart and Science of Leading Under Pressure
If you find yourself becoming angry in an explosive way, you need to ask yourself why you become angry. If someone has offended you, it's your job so seek reconciliation. If you become angry because you didn't get your way, your anger is never appropriate and must be confessed.
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Today on Bold Steps with Pastor Mark Jobe … we’re discovering whether God is the ruler of our lives. As we move forward in our series on Rock Solid Living … we’re looking at the Ten Commandments and how these ancient words bring about new life. Specifically, the first commandment. In our materialistic culture, the need to be in control is so prevalent … but we need to be asking ourselves … what are we putting before God?
Bold Steps Gift: LIES GIRLS BELIEVE: AND THE TRUTH THAT SETS THEM FREE
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In this session, John Mathews teaches us about “Family, Church and
Society.” We explore Paul’s guidance for Christians in their homes,
churches and communities. Respect, love and proper conduct are
key in relationships and work. We’re encouraged to live a balanced
life, honoring authority while serving others with sincerity. The
theme is clear: Whether at home, church or work, we should strive
to reflect Christ’s love and truth in all we do.
“Wow!” was the response of our team members who toured a retreat center—purchased at great cost by a person with a vision for the refreshment and encouragement of people serving in ministry. We were amazed by double-decker, queen-sized bunks and bedroom suites with king-sized beds. The exquisitely equipped kitchen and dining area also generated wide-eyed delight. And, just when you thought that you’d seen it all, there were more surprises—including a full-sized, indoor basketball court. Every “wow” was warranted.
The Queen of Sheba had a similar “wow” response when she visited King Solomon in ancient Jerusalem. “When the queen of Sheba saw all the wisdom of Solomon and the palace he had built . . . she was overwhelmed” (1 Kings 10:4-5). Centuries later, another royal son of David—Jesus—appeared, and He amazed people in other ways. Everywhere He went, people recognized the wonder of His wisdom and works (Luke 4:36), and He urged them to see that “someone greater than Solomon” had stepped onto the scene (v. 31 nlt). The stunning ministry of Jesus grants forgiveness of sin—purchased at great cost, His death. He welcomes anyone who will to come to Him. And those who do will experience His beauty and grace and will sing His praises now and throughout eternity. Wow!
What’s one of the biggest risks to the health of Christian ministries that often gets ignored? In this episode, Al Lopus sits down with Michael Martin, President of ECFA (Evangelical Council for Financial Accountability), to explore how trust, governance, and leader well-being are deeply connected—and why boards play a critical role in sustaining healthy, Christ-centered leadership.
Find full show notes here: https://bit.ly/444michaelmartin
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By doing so, you will help spread our podcast to more listeners, and thereby help more Christian workplaces learn to build flourishing cultures.
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