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A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story?

In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales.

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 

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Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org.

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“Ahab was king over Israel for twenty-two years. Ahab son of Omri did even more open evil before God than anyone yet—a new champion in evil!” (1 Kings 16:29-30 MSG).

There’s a reason parents don’t name their kids Ahab or Jezebel. Ahab not only neglected the faith of his fathers, but he also embraced the false gods of his enemies. Yet this evil king did more—he married Jezebel.  She was vile, she endorsed a religion that promoted temple prostitution and child sacrifice, she and her husband systematically killed the Lord’s prophets. The Ten Commandments were treated as ten suggestions, and the temple of worship was a relic of history.

God, however, will not sit idly while his covenants are trashed. He will not stay silent while his will is mocked. But he will act.

Read more Unbreakable Courage

For more inspirational messages please visit Max Lucado.

Kazuto and his wife Migiwa waited with trepidation for the ultrasound exam results. Migiwa’s liver had been failing for more than nine months, and she urgently needed a liver transplant. Kazuto could donate a portion of his liver to his wife, but there was one condition: Migiwa’s heart had to be strong. The last ultrasound had shown slight improvement to her heart. Would it show more this time?

To their disappointment, the results were the worst yet. Kazuto shared: “After I comforted my crying wife, I also cried by myself. But . . . waiting isn’t a waste of time because God is nurturing something wonderful . . . while we wait, even though we can’t see anything on the surface.”

Kazuto’s confidence in God paralleled that of King David, who wrote, “Wait for the Lord; be strong and take heart and wait for the Lord” (Psalm 27:14). Because God is our “light”, “salvation”, and “stronghold” (v. 1), we can trust Him to offer hope amid darkness (v. 3), comfort us during our trials (v. 13), and secure us safely in “his dwelling” (v. 5).

When God seems to delay in answering our prayers, we can still put our complete trust in His unchanging attributes. As we bring our heartaches to Him, let’s also instruct our hearts: “Be strong and take heart and wait for the Lord” (v. 14). He is with us and always working for our good.

An Uber driver named Esbon Kamau picked up a sixteen-year-old rider who was on his way to purchase a motorcycle—a gift from his father. After Kamau dropped the passenger off, he noticed the teen had left a bag in the back seat. There was $8,000 inside—the cash needed for the purchase of the motorcycle. Kamau quickly contacted Uber to try and locate the passenger. Soon Kamau delivered the cash back to the grateful, relieved young man. “Do the right thing at the right time,” Kamau said, “and don’t let selfishness overpower [you]."

Kamau displayed integrity. He resisted making a fast buck or taking advantage of someone’s mistake. Instead, he chose to simply do the right thing. “Whoever walks in integrity walks securely,” Proverbs says (10:9). When we practice integrity, we never have to worry about remembering what we said to whom, because truth is our only concern. When we practice integrity, we don’t have to fear for our reputation or that our schemes will catch up with us. We don’t have to be concerned about being a person whose “crooked paths will be found out” (v. 9). We simply live true—displaying wisdom (v. 13) that comes from God. We’re secure and free in Him.

We face numerous temptations to lie or manipulate in life, but God calls us to walk with Him. And as we do, we can lead “blameless” (v. 29) lives of integrity.  

Michele experienced a mixture of emotions as her father neared the end of his life. She grieved when he said, “Honey, I won’t be here to walk you down the aisle.” But she assured him of her love, clinging to the hope she found in Hebrews 11 as she said: “You’re heading for a better country, a country in heaven.” Michele believed that her dad, when he died, would be with God forever. She reflected, “Heaven will be that good!”

The letter to the Hebrews was aimed at the Jewish believers experiencing persecution by state and religious opponents. Although it was written before the destruction of the temple in ad 70, the fall of Jerusalem to the Romans may have occurred soon after. In this climate of fear, the author urged the believers to hold firm to their faith as he highlighted a great “cloud of witnesses” (Hebrews 12:1). Each “did not receive the things promised; they only saw them and welcomed them from a distance” (Hebrews 11:13). They lived by faith, “longing for a better country—a heavenly one.” God was pleased to be called their God, and He “prepared a city for them” (v. 16).

Although Michele ached with sadness when her father died, she embraced the promises of her heavenly Father. We too can welcome these same promises “from a distance” (v. 13), trusting in God.

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Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org.

Find more encouragement on Instagram, TikTok, Facebook, and YouTube.

In his fine book, The Dance of Hope, Bill Frey remembers the day he tried to pull a stump out of the Georgia dirt. One of his chores as a 12 year-old was to search for stumps of pine trees that had been cut down and chop them into kindling. But there was one root system he just couldn’t pull out of the ground.

He was still struggling when his father came over to watch. “I think I see your problem,” the dad said. “What’s that?” the son asked. “You’re not using all your strength.” Bill exploded and told him how hard he’d been working. “No,” the dad said. “You’re not using all your strength.” When Bill cooled down, he asked what his father meant and the dad said, “You haven’t asked me to help you.”

You don’t have to do it alone, friend. Present the challenge to your father and ask for help. Will he solve the issue? Yes, he will.

Read more Anxious for Nothing: Finding Calm in a Chaotic World

For more inspirational messages please visit Max Lucado.

Though she enjoyed befriending and helping folks in her church’s seniors ministry, Carol found herself being picked on by its domineering leader. She felt so bothered by it that she had to seek counseling. She was advised to quit the ministry, but she didn’t want to “abandon” the seniors. Feeling caught in between, she prayed to God for guidance, and He gave her comfort and assurance as she submitted her fears to Him. He showed her that she should talk to the leader but trust Him to resolve the issue.

When King Jehoshaphat heard of a powerful enemy approaching Jerusalem, his first response was to pray. Appealing to God’s sovereignty, he said: “We do not know what to do, but our eyes are on you” (2 Chronicles 20:12). Instead of relying on their own strength, the king and people of Judah submitted themselves and their troubles to God.

God’s answer was heartening: “Do not be afraid or discouraged . . . . For the battle is not yours, but God’s” (v. 15). God commanded Judah to march out, but to trust Him with the result. They did so in faith, praising God as if the prayer was already answered—and found a battle already won (vv. 20-21, 24).

Whenever we face difficult situations, let’s pray and look to God for help. We may not always see victory, but whatever happens, we need not be afraid, for the battle is His.