In this episode of the Claim to Fame podcast, Alex and Wayne host Yelena Brusilovsky, National Vice President of Commercial Sales for Edgepark and Advanced Diabetes Supply Group at Cardinal Health. Yelena shares her expansive journey in the healthcare industry, including insights into the evolution of payer relationships, the critical role of digital transformation, and opportunities for growth in the DME and HME sectors. The conversation highlights the importance of leveraging AI and technology to improve efficiencies and outcomes, while also emphasizing the enduring value of human elements and strategic partnerships in healthcare. The episode wraps up with a fun rapid-fire round and Yelena flipping the script with her own questions.

In this episode of the Claim to Fame Podcast, Alex and Wayne engage in a detailed conversation with JJ Pistoor, Vice President of Revenue at Geriatric Medical and DDP Medical Supply. JJ shares his professional journey from the rental car business to spearheading revenue operations at two prominent companies in the medical supply and distribution industry. He delves into the core values and agile strategies that differentiate Geriatric Medical and DDP Medical, including their customer-first approach and emphasis on flexible, tailored solutions. The discussion covers the challenges of scaling a national distributor while maintaining personal touch, the integration of technology in the DME space, and the future of medical supply distribution. JJ also provides insights into the importance of cultural development within organizations and the critical role of relationship-building in healthcare distribution.

In this episode of Claim to Fame, Alex and Wayne interview Sarah Staley from Synergy Orthopedics to discuss her journey from DME coordinator to leading smart care and AI digital solutions. Sarah shares insights into the operations of Synergy Orthopedics, including their focus on orthotics, prosthetics, and bracing, serving regions across the eastern U.S. She emphasizes the importance of innovation, compliance, and the impact of AI in streamlining DME processes. Sarah also addresses the challenges of managing a large team and navigating compliance while integrating new technologies. The episode wraps up with rapid-fire questions about her preferences and experiences in the healthcare industry.

In this episode of the Claim to Fame, Alex and Wayne welcome Keith Steichen, founder of Royal Apex Solutions, a DME consulting firm. Keith talks about his 25 years of experience in the DME industry, focusing on revenue cycle management (RCM), compliance, and payer relationships. He highlights the importance of adaptability in the ever-evolving DME landscape and the need for companies to improve billing and collection practices. Keith also shares insights on the roles of private equity in DME businesses, the complexities of commercial insurance, and the importance of patient education in the effective use of DME products. The discussion touches on the future impact of AI and automation on DME operations, and the critical need for alignment between sales reps and reimbursement teams. The episode concludes with a rapid-fire session where Keith shares personal insights and leadership philosophies.

In this episode of the Claim to Fame Podcast, Alex and Wayne interview Joe Megibow, CEO of cpap.com. Joe shares his journey from being a technologist in the automotive sector to leading consumer-centric retail and travel companies. He speaks about his deep-rooted passion for sleep health, his transition to running cpap.com, and how the company is addressing the challenges and opportunities in the sleep apnea market. Joe elaborates on his approach to turning around businesses, the importance of unit economics, and the innovative strategies cpap.com is using to simplify patient experiences and drive market demand. He also offers insights into how digital experiences and AI are reshaping the healthcare landscape and shares his vision for the future of sleep therapy. Wrapping up, Joe participates in a rapid-fire round on various topics including morning routines, sleep quality, and the challenges of earnings calls.

David Siegel, CEO of Nationwide Medical, joins Claim to Fame to reflect on more than 23 years of building one of the most recognizable names in sleep and respiratory care. He shares the customer follow-up strategies that helped Nationwide stand out early, how lessons from the life insurance industry shaped their approach, and what it takes to stay resilient through constant change in DME. We also talk private equity, technology evolution, industry advocacy through AAHomecare, and how to stay motivated over the long haul.

Heather Davis, Founder of Visionera, joins Claim to Fame to break down how DME providers should really be thinking about payer strategy. We talk through common misconceptions about payers, the KPIs that actually matter, and the mindset shifts required for providers entering a more value-based world. Heather also shares her perspective on upcoming regulatory and policy changes and what they mean for the future of DME. We wrap with a quick rapid-fire round and a look at how Visionera is helping providers build smarter, payer-aligned programs.

  In this special edition of Claim to Fame, Taylor Williams from Emerald joins us to share what providers should actually focus on this year. We cover the most important sessions, trending categories on the expo floor, and the topics shaping conversations, from policy updates and competitive bidding to AI automation and workflow solutions.We also break down practical strategies for getting more out of Medtrade, including how to approach vendors, make meaningful connections, and prepare in advance so the event delivers real value once you are in Phoenix. If you want Medtrade 2026 to be worth the time and investment, this episode gives you a clear game plan.

In this episode of the Claim to Fame podcast, Ben Nadeau, from Bedard Pharmacy and Celeritas AI, discusses his journey in revolutionizing the pharmacy and DME industry using AI technology. Ben details the history and evolution of Bedard, a family-owned business since the 1960s, and introduces Elsa, an AI advisor designed to enhance efficiency and minimize errors in DME insurance and billing processes. Throughout the discussion, Ben shares insights on balancing tradition with innovation, the challenges of integrating AI into healthcare, and his vision for the future of AI in improving patient care and reimbursement. The episode wraps up with a rapid-fire segment, revealing more about Ben's personal preferences and insights.

Former CMS insider Wayne Van Halem joins Claim to Fame to talk audits from the inside out. We cover what auditors are really looking for, common mistakes that lead to denials, and how DME providers can prepare before an audit ever lands. Wayne also shares his take on AI, evolving audit strategies, and how providers can protect revenue without overcomplicating compliance.