This week on the Connected Podcast, Sue and I talk with Claire Prince. Claire is Director and Head of Branded Entertainment here at EssenceMediacom having worked in the role since for just over a year. With over a decade of successfully developing factual TV concepts for international broadcasters Claire has spent the last 5 years working with global brands (both in-house and at agencies) creating original and purposeful film and podcast content. She also has a deep knowledge and interest in traditional broadcast TV, social media and multiplatform entertainment output.