In an episode that draws some ties between how talent and marketing teams work together, this week's Claire Shares episode dives into developing internal brand ambassadors!

Claire Stroh shares what a brand ambassador is, how brand ambassadors support the company's work and helps employees feel connected to that work, and how we structure our program at Lighthouse.

Who should you identify as being your organization's brand ambassadors? How can you provide them support and guidance? All those questions and more are answered in episode 9 of Claire Shares!

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Recommendation of the week: BNHRA and BNSME (0:31)

Overview of brand ambassadors (2:13)

How brand ambassadors can support talent attraction and retention (2:52)

Lighthouse approach to employee advocacy and brand ambassadors (4:13)

Showcasing ambassadors' community involvement (6:23)

Who could be your brand ambassadors? (8:10)

Developing a brand ambassador program (9:09)

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Connect with Claire Stroh and Joe Ray on LinkedIn.

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