Clarity Advantage's Sales Thoughts

In which we are reminded to be careful about “sharing our experience” until we understand the details, no matter how tempting.

In which we are reminded that buyers sometimes stop or slow down their processes with us because of related or unrelated issues.

In which we are reminded to document our sales and client management activities day by day (even ‘though that’s about the last thing in the world we want to spend time on).

In which we are reminded that, frequently, it’s our expertise rather than the products we sell that earn us clients and commissions.

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In which we are reminded that complaints or expressions of interest are not sufficient foundations to pitch.

In which we are urged to get out from behind our desks and go TO our clients to earn their business.

In which we are encouraged to savor and ask questions that go beyond the obvious.

In which we learn marketing from Mercado merchants’ movement.

In which we are reminded to manage our discovery questioning patiently.