In this episode, Jason Osborn talks with Eugene Berezin, founder of Heart and Profit, about why entrepreneurs should get clear on who they serve and what they’re building before chasing tactics. Eugene highlights that business growth is non-linear, with iterations, resets, and self-trust being essential, and urges founders to enjoy the process rather than fixate on instant results. He also shares how leaning into energizing activities (like his podcast) and choosing deliberately between a lifestyle business and an “empire” model can create sustainable momentum